Search Engine Optimisation (SEO)

SEO, or Search Engine Optimisation is vitally important to your business. Here are three reasons why your business should implement Search Engine Marketing SEO services on your website:

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A) The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100% with Google Adwords and search engine optimisation leading the charge. Traditional media is only growing at 5-10% per year. Why?

People and businesses are using search engines to make their purchase decisions. If you want more customers, your business needs to include search engine marketing and SEO in their budget.

B) Reach customers for less with SEO – The cost of pay per click through programs such as Adwords is increasing all the time. Savvy businesses are increasing their investment in search engine optimisation so they become less dependent on Google Adwords for traffic. Effective SEO services will increase the amount of organic traffic to your website and ultimately reduce your cost of gaining new customers.

C) Targeted Search Engine Marketing – ROI.com.au research indicates that natural search engine traffic through search engine optimisation as compared to pay per click traffic provides a highly qualified visitor. This results in SEO delivering higher sales lead conversion rates, plus increasing the average amount of time a user spends on your website.

When should you implement an SEO program?

Tuesday, 31  August 2010
The most common mistake we see by Australian businesses when it comes to SEO is the fact most organisations only think about search engine optimization once their website has been finished. This is the wrong way to go about your SEO strategy.

If you are re-designing your website the first thing you need to do is analyse the amount and type of traffic that you generate and making sure your new design preserves this traffic and your search engine rankings do not go backwards. Many businesses focus on their new design and ignore all of the previous web pages that had positive rankings in Google, and then when the new site goes live, the old pages are lost, rankings are lost and your traffic goes backwards – Not good, so avoid this one.

The next key item you need to do is define the market segments that your business wants to communicate with.  Generate a list of the high traffic and popular keywords that relate to your market segments and then design your content and SEO strategy around these words. If you approach your SEO this way, your content and site design will already be aligned to how people search, so your only challenge is to get to number 1 – Follow the 2 rules above and your business will prosper.
Read more...Local SEO & Google Map Optimisation

Friday, 27  August 2010
All the research shows that people like to use the Internet to research global and buy local.   The Internet is fastest way to find out what you want, the local shop is the fastest way for you to get it.  Furthermore, a large amount of people search locally, which means that local SEO not only provides lots of traffic, but also qualified buying traffic.

If someone is searching for office furniture Melbourne, they are ready to buy and walk into your store. They are far more qualified than some searching for a “chair” or a “desk”. Google thinks local search is so important they have developed their own local search algorithm using Google Maps which is called Google Places or Local Listings.

Localising content and thinking local with your SEO strategy will have a tremendous impact on your bottom line. Google Map optimisation is an integral part of this process and involves more than just submitting your site to Google Places. The value of being listed at the top of Google’s local search results is huge, so it pays to engage specialists to ensure your business gets on top and stays there.
Read more...SEO = The more inbound links the better - right?

Thursday, 26  August 2010
If you’ve done some research on search engine optimization you would have read that inbound links are one of the most important factors Google uses to determine where your website is positioned in their search engine.  Inbound links are important as Google treats an inbound link as a vote from one website to another. An inbound link is like an endorsement or referral in normal business.

Just like in the real word the quality of the source is very important when it comes to the impact of an inbound link. If the link is from an online neighbourhood that is engaging in unscrupulous SEO activities the link could have a negative impact on your rankings. Whilst an inbound link from a trusted or authority website will have a very positive impact on your Google rankings. 

This means best practice SEO is about quality and natural link building. Your focus should always be on relevant and authority links as these sites will have a far greater impact than thousands of links from poor quality sites.  The biggest tip is don’t be tempted by the easy option of gaining 1000 links for $99.

When it comes to inbound links, If it sounds  too good to be true it generally is.

Read more...