Search Engine Optimisation (SEO) is important to your business
SEO or Search Engine Optimisation is vitally important to your business, here are three reasons why you should be using SEO practices for your website:
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I had made a decision to rejuvinate our web presence and my decision to access the services of ROI has paid off. Our cost per transaction has dropped and traffic to the site is up substantially thanks to ROI's comprehensive and sophisticated online strategies...
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A) The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100% with Google Adwords and search engine optimisation leading the charge. Traditional media is growing at 5-10% per year. Why?
People and businesses are using search engines to make their purchase decisions. If you want more customers your business needs to include SEO and search engine marketing in your budget.
B) Reach customers for less with SEO – The cost of pay per click through programs such as Adwords is increasing all the time. Savvy businesses are increasing their investment in search engine optimisation so they become less dependent on Google Adwords for traffic. Effective SEO will increase the amount of organic traffic to your website and ultimately reduce your cost of gaining new customers.
C) Targeted Search Engine Marketing – ROI.com.au research indicates that natural search engine traffic through search engine optimisation as compared to pay per click traffic provides a highly qualified visitor. This results in SEO delivering higher sales lead conversion rates, plus increasing the average amount of time a user spends on your website.
Search Engine Optimisation (SEO) Latest Article:
What is search engine optimisation ?
Search Engine Optimisation or SEO is the process of improving the ranking of your website in the natural search engine rankings (left hand search results) to increase the amount of qualified traffic to your website over time and ultimately the number of sales leads delivered to your company or business.
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A brief introduction to the power of SEO
Any good business person understands the need for an online presence in today’s competitive consumer market. The internet provides a company with the opportunity to reach a global audience, which is an opportunity that’s hard to ignore. However, what many business people fail to understand are the dynamics of the Web and how to go about getting visitors to a certain site. Traditional marketing can only go so far in an increasingly connected world, and search engine optimisation has stepped in to fill the gap that exists where traditional advertising falls short.
According to SEO authority SEOmoz , search engine optimisation is ‘the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.’ For those who don’t speak internet jargon, SEO involves making web pages within a website more visible to search engines such as Google and Yahoo in order to increase the amount of visitors to that site.
What does Google rankings and SEO mean for my business?
In the early days of SEO, web pages were placed in the search engine results pages (SERPs) according to certain ranking methods, including the use of keywords that were embedded within the copy and HTML code of a web page. However, this ranking system led to abuse by webmasters, who figured out that they could insert as many keywords as possible into a web page and trick the spiders—the programs that ‘crawl’ the content of web pages to determine their relevance to search queries—into giving that page a good placement in the SERPs. As search engine companies have come up with more and more sophisticated algorithms, these fraudulent tactics have become less successful.
SEO has become a more complicated process that requires specialists to optimise the website itself, making it more user-friendly, relevant to search queries, and generally improving the quality of the entire site. This development in search engine optimisation is largely the result of changes within the search engine industry; placement in SERPs is now based mostly on a web page’s content, rather than keywords that can be misused. Spiders now rely on the link structure of the internet to give them information about every web page they crawl. This process is based on the assumption that the more web users link to a certain web page, the higher the quality and relevance of the content in that page.
As search engines have evolved, so have
SEO best practices. The focus has come to rest on the superiority of a site’s content, and refining the details that make a website usable and engaging. The result is a better internet, a means of communication for businesses the world over.
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Your Most Common Search Engine Optimisation Questions Answered
1. How can being optimised within the search engines help my business?
Through SEO or search engine optimisation, your business can tap into the Internet - the fastest growing advertising channel available to businesses today. The search engines are a doorway to lower cost client acquisition and it serves as a pathway for qualified clients to find your website
2. How long will it take before your search engine optimisation work improves my rankings?
This depends on a number of factors, such as the competitiveness of your industry and selected keywords; whether your website is new or considered an authority; how much content is already on your website and whether any search engine optimization has been previously done on the site.
Initial improvements in rankings may be noticed roughly within a month of the search engine optimisation work being implemented however, reaching first page rankings may take a number of months based on the above mentioned factors.
3. How can SEO help my business?
Through SEO your business can tap into the Internet - the fastest growing advertising channel available to businesses today. The search engines and Google in particular are a doorway to lower cost client acquisition and this serves as a pathway for qualified clients to find your website.
4. Is each SEO service offering the same?
Given SEO is a service that is built on intellectual capital and proprietary knowledge the actual service delivery and results attained will vary between SEO companies. Similarly to other service industries, some companies will be better at SEO than others. There are only 5 companies that can possibly deliver top 5 rankings so your choice of SEO provider will make a big difference on the results you achieve.
5. Why hire a search engine optimization company?
As the Internet has evolved to become a major sales channel for businesses, so has SEO evolved into a service offering that leverages years of expertise and experience in the online industry. The value of top search engine rankings has increased over the past 3 years, so you require a company which specialises in SEO to effectively compete in the new online marketplace.
Hiring an SEO company allows you to tap into this expertise without making the investment yourself.
