Search Engine Optimisation, SEO, Search Engine Marketing Experts

Search Engine Optimisation (SEO) is important to your business

SEO or Search Engine Optimisation is vitally important to your business, here are three reasons why you should be using SEO practices for your website:

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I had made a decision to rejuvinate our web presence and my decision to access the services of ROI has paid off. Our cost per transaction has dropped and traffic to the site is up substantially thanks to ROI's comprehensive and sophisticated online strategies...

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A) The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100% with Google Adwords and search engine optimisation leading the charge. Traditional media is growing at 5-10% per year. Why?

People and businesses are using search engines to make their purchase decisions. If you want more customers your business needs to include SEO and search engine marketing in your budget.

B) Reach customers for less with SEO – The cost of pay per click through programs such as Adwords is increasing all the time. Savvy businesses are increasing their investment in search engine optimisation so they become less dependent on Google Adwords for traffic. Effective SEO will increase the amount of organic traffic to your website and ultimately reduce your cost of gaining new customers.

C) Targeted Search Engine Marketing – ROI.com.au research indicates that natural search engine traffic through search engine optimisation as compared to pay per click traffic provides a highly qualified visitor. This results in SEO delivering higher sales lead conversion rates, plus increasing the average amount of time a user spends on your website.

Search Engine Optimisation (SEO) Latest Articles:

What is search engine optimisation ?

Search Engine Optimisation or SEO is the process of improving the ranking of your website in the natural search engine rankings (left hand search results) to increase the amount of qualified traffic to your website over time and ultimately the number of sales leads delivered to your company or business.

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Search Marketing and SEO explained

What does Google Caffeine mean for your SEO strategy

“Caffeine” is the name given by Google to their new search engine algorithm which was released in June 2010. Google’s new search engine “caffeine” is indexing your SEO and website changes faster than ever before, plus Google can store much more information from your website, which means their spiders can reach deeper into your website and capture Video content.

A) Great website design, but cannot be found on search engines

B) Only Target rankings for less than 10 keywords, whilst potential customers search for many more

C) Low conversion of clicks into customers due to poor SEO campaign segmentation

Tip 1 – Think niche if you are a new or small business and do not have high search engine rankings.

Tip 2 – Engage SEO specialists and treat your SEO as a marketing investment, not an IT project

Tip 3 – Update your website every week, Google caffeine the new Google search algorithm rewards those sites which continually provide fresh and relevant content.

Your Most Common Search Engine Optimisation Questions Answered

1. How can being optimised within the search engines help my business?

Through SEO or search engine optimisation, your business can tap into the Internet - the fastest growing advertising channel available to businesses today. The search engines are a doorway to lower cost client acquisition and it serves as a pathway for qualified clients to find your website

2. How long will it take before your search engine optimisation work improves my rankings?

This depends on a number of factors, such as the competitiveness of your industry and selected keywords; whether your website is new or considered an authority; how much content is already on your website and whether any search engine optimization has been previously done on the site.

Initial improvements in rankings may be noticed roughly within a month of the search engine optimisation work being implemented however, reaching first page rankings may take a number of months based on the above mentioned factors.

3. How can SEO help my business?

Through SEO your business can tap into the Internet - the fastest growing advertising channel available to businesses today. The search engines and Google in particular are a doorway to lower cost client acquisition and this serves as a pathway for qualified clients to find your website.

4. Is each SEO service offering the same?

Given SEO is a service that is built on intellectual capital and proprietary knowledge the actual service delivery and results attained will vary between SEO companies. Similarly to other service industries, some companies will be better at SEO than others. There are only 5 companies that can possibly deliver top 5 rankings so your choice of SEO provider will make a big difference on the results you achieve.

5. Why hire a search engine optimization company?

As the Internet has evolved to become a major sales channel for businesses, so has SEO evolved into a service offering that leverages years of expertise and experience in the online industry. The value of top search engine rankings has increased over the past 3 years, so you require a company which specialises in SEO to effectively compete in the new online marketplace.

Hiring an SEO company allows you to tap into this expertise without making the investment yourself.