Adwords - How to increase your Quality Score?

Search Engine Optimisation

Importance of AdWords Quality Score

The majority of Australian businesses incorrectly assume the advertiser who bids the highest amount per click will be the highest listed website in the sponsored links of Google. This is incorrect. Our experience indicates there is huge scope for Australian businesses to significantly reduce their Adwords expenditure through improved campaign set up and boosting the quality score of your campaigns.

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What is search engine optimisation?

Search Engine Optimisation is the process of improving the ranking of your website in the natural search engine rankings (left hand search results) to increase the amount of qualified traffic to your website over time.

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Why is search engine optimisation important to your business?

A) The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year. The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets.

B) Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can helps reduce your costs of paid search marketing.

C) More Targeted and Qualified Website Visitors – Our research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website

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