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New Year’s Resolution: Invest in SEO
This article is an archived blog article, to view the latest news and advice from roi.com.au, select a category to the right or visit our main ROI Blog page.
Luckily, SEO actually isn’t that much of an investment; in reality, search engine optimisation is one of the most cost-effective ways to market your website online. Online marketing is a multi-billion dollar global industry for good reason—millions of potential customers use the Internet every day, and businesses that make use of this invaluable marketing tool get a higher return on investment than those companies that only market through traditional routes such as print and TV.
Search marketing yields high ROI for many reasons, one being that it is extremely targeted when it is done right. Even the most basic SEO can reach customers who are looking for the precise service or product that your company offers by making your website more ‘visible’ to search engines. Performing such tasks as keyword research, improving site design, and writing content that invites others to link to your site are all methods to make your site more likely to appear in search engine results.
It is possible to acquire low cost SEO by either contracting out SEO services or taking a do-it-yourself approach. As is often the case, it may be advisable to use a professional for this type of endeavor, especially if you aren’t familiar with at least the fundamentals of SEO. If you are set on at least making an attempt to orchestrate your site’s SEO, there are many tools available to help you, some of them at no cost to yourself.
SEO is becoming more and more appealing to business owners, especially during this time of economic recession, because its effects are lasting but not necessarily costly. Paid search, which can be very successful, is attractive because it produces speedy outcomes; PPC can generate new leads within hours. However, PPC is only profitable for as long as it is being paid for. As soon as the marketing budget allotted to paid search runs out, those ads no longer generate business for the site. On the other hand, the improvements made to a site when staging an SEO campaign have the potential to be permanent, and therefore will continue to bring in new leads for as long as the Internet is in existence.
Posted on January 11, 2010
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