Think Keywords and Value Proposition with your Title Tag

This article is an archived blog article, to view the latest news and advice from roi.com.au, select a category to the right or visit our main ROI Blog page.

A title tag is valuable Google real estate

If you have ever run an AdWords campaign you know the positive impact great creative messaging can have on your click through rate. This same principle applies to your search engine optimization strategy. You need to incorporate the most popular keywords, distinctive messaging, cut through and a call to action in your search engine optimization copy. An effective title tag is the job for your marketing person and it can have a big impact on potential customers choose your website over the other options on the first page of Google.

Posted on August 9, 2010

About the Author: ROI.com.au

roi.com.au is Australia’s leading performance-based search engine optimisation and online marketing company. Serving over 1000 clients across scores of industries throughout Australia, roi.com.au offers comprehensive marketing solutions including SEO, pay-per-click (PPC) management, web design, social media and marketing communications. Established in 2006, roi.com.au currently employs over 50 people with a collective focus of delivering a sustainable, positive return on investment for our clients. Our blend of experience and expertise across various facets of online marketing ensure we are best placed to provide tailored marketing solutions for any Australian business.

twitter
google+

To find out what ROI.com.au can do for you, contact ROI today!