Unlock the money in your SEO from the long tail

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The term ‘long tail’ refers to keyword search using 3 words or more in the search engines. If you take a look at your Google Analytics data you will see a large percentage of your SEO traffic is generated from long tail search. Furthermore, the more specific the search term the more qualified the traffic.

So why do so many Australian businesses just focus on a small number of popular keywords?

It just does not make sense. By focusing your SEO strategy on a small number of popular keywords you are not only reaching a small percentage of the online market, but you are making life hard for you and your SEO company to achieve top results.  Think like your customers, spread your SEO strategy across a large number of keywords, continuous update your content and your traffic and sales will start heading in the right direction.

Posted on August 12, 2010

About the Author: ROI.com.au

roi.com.au is Australia’s leading performance-based search engine optimisation and online marketing company. Serving over 1000 clients across scores of industries throughout Australia, roi.com.au offers comprehensive marketing solutions including SEO, pay-per-click (PPC) management, web design, social media and marketing communications. Established in 2006, roi.com.au currently employs over 50 people with a collective focus of delivering a sustainable, positive return on investment for our clients. Our blend of experience and expertise across various facets of online marketing ensure we are best placed to provide tailored marketing solutions for any Australian business.

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