What does Google Caffeine mean for your SEO strategy

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“Caffeine” is the name given by Google to their new search engine algorithm which was released in June 2010. Google’s new search engine “caffeine” is indexing your SEO and website changes faster than ever before, plus Google can store much more information from your website, which means their spiders can reach deeper into your website and capture Video content.

Even though it is still early days to analyse the impact of Google Caffeine from an SEO perspective, the signs are that website owners which regularly update their content, plus accurately make all their content relevant to how people search, will be rewarded with higher search engine rankings and more traffic.

Posted on July 26, 2010

About the Author: ROI.com.au

roi.com.au is Australia’s leading performance-based search engine optimisation and online marketing company. Serving over 1000 clients across scores of industries throughout Australia, roi.com.au offers comprehensive marketing solutions including SEO, pay-per-click (PPC) management, web design, social media and marketing communications. Established in 2006, roi.com.au currently employs over 50 people with a collective focus of delivering a sustainable, positive return on investment for our clients. Our blend of experience and expertise across various facets of online marketing ensure we are best placed to provide tailored marketing solutions for any Australian business.

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