(not provided) data makes up 16% of Google Analytics stats [STUDY]

Over 16% of Google Analytics data is (not provided)

Written by Dylan Thomas
3 Flares Twitter 0 Facebook 0 Google+ 3 LinkedIn 0 Pin It Share 0 3 Flares ×

Since this article was published Google has taken further steps to protect user privacy with (Not Provided) almost reaching 100%.  Read more about what you can do about (Not Provided) in Google Analytics here.

A recent study conducted by the team at roi.com.au has found that on average, 16.40% of a website’s Google Analytics data is made up of (not provided) results. Over 550 websites were included as a part of the study, which has been run every month since November, 2011.

not provided data table1 Over 16% of Google Analytics data is (not provided)

It was also found that almost 90% of websites have 10% or more of their data listed as (not provided). This number was at just under 40% back in March and 75% in April.

20% of websites surveyed have over 20% of their data listed as (not provided). This was at 2% in March and 7% in April. Increases from June to July haven’t been major, largely due to the lack of major changes to Google’s operations. Only 1% of the websites surveyed featured no (not provided) data.

One website experienced a whopping 55% of (not provided) data in it’s Analytics results – the highest percantage found in the study.

Events that impacted (not provided) data:

not provided data graph Over 16% of Google Analytics data is (not provided)

What does this study mean for Australian businesses?

As mentioned in other (not provided) articles, this increase will mean that the amount of resource available to analyse will be diminished. This is a severe disadvantage for DIY webmasters who rely on Google Analytics data to structure campaigns. Digital marketing companies, like roi.com.au, aren’t in as dire circumstances as we have extensive data storage and in-house tools available to ensure that we are still able to conduct thorough analysis of our client’s websites.

3 Flares Twitter 0 Facebook 0 Google+ 3 LinkedIn 0 Pin It Share 0 3 Flares ×

Posted on August 28, 2012

About the Author: Dylan Thomas

Dylan Thomas is the Content Manager at roi.com.au. He has experience writing SEO content for a wide range of industries, carefully balancing optimisation with conversion to deliver the best possible results.

He is also well versed in SEO strategy and likes to remain up to date with the latest industry news. In his spare time Dylan enjoys surfing, snowboarding and watching his beloved Melbourne Demons.

Dylan's Google+
Dylan's Twitter

To find out what Dylan Thomas can do for you, contact ROI today!

3 Flares Twitter 0 Facebook 0 Google+ 3 LinkedIn 0 Pin It Share 0 3 Flares ×