Apple released its new operating system, iOS6, today and with it came a new local search product – Apple Maps.
Although the much-anticipated iPhone 5 is still a day away, Apple customers are able to get their first taste of its new operating system and maps software. With Apple’s iPhone controlling over a third of the smart phone market it’s time for Australian businesses to listen up.
Until today, Google Maps has enjoyed free reign across Apple’s iPhone and iPad offerings. This allowed your local business another avenue to reach potential customers looking for directions to your business location. As reported back in April, Apple’s foray into local search – Apple Maps – is now upon us and marketers should take note.
Tip: Is your business information correct? By clicking through your business Apple allows users to report a problem to help users improve the accuracy of the listing.
Functionality, design and data accuracy are key features for local searchers, which are currently lacking on Apple Maps. With commentators already bashing Apple’s first attempt into local search it may not be time to jump ship just yet.
Learn more about Apple’s new iOS6 software here.
Posted on September 20, 2012