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Is it best to hire a Local Search Engine Optimization company?

roi.com.au specialise in local search engine optimisation

With the recent changes to Google and the launch of the new Google Places algorithm, a new emphasis has been placed on local optimisation. In short, local optimisation is now more important than ever before, and is a must for any business who wants to truly get ahead online.

The new Google platform has given strong visual prominence to Google Places by further integrating Google Maps into the first page of results when a local search is made – driving even more traffic to these local listings over standard SEO listings or Google AdWords.

Google Places and Local Search Engine Optimization

Many businesses may feel that it is in their best interest to hire SEO consultants who are based in their local area, thinking that they will be best equipped to deal with such changes in Google and the impact that they have on their business and their local area. SEO on a larger, national scale is not their primary concern, so why choose a SEO Company who specialise in this area? There are both benefits and downsides to this mentality.

It is important that you choose a SEO company who understands the importance of your business appearing locally on Google, especially since the implementation of the Google Places algorithm change. roi.com.au is based in Melbourne, and maintains great business relationships with many Melbourne based companies. We are more than happy to meet with our local clients so as to understand their businesses better and provide them with the best solutions for their company, be it local optimisation, or nationwide SEO.

However, it is important to keep in mind that just because an SEO company is based in a different state doesn’t mean they can’t provide you with online success. We successfully service many clients Australia wide with a range of Search Engine Marketing services, and are happy to keep in contact via regular phone and email communication.

Ultimately, your business should choose a SEO company which has a proven track record, and a strong portfolio of successful clients. This way, you can be confident that an investment in search engine marketing will be the best decision for your business.

Make your business visible to more local traffic with roi.com.au’s SEO service

roi.com.au are recognised as Australia’s leaders in performance-based search engine optimisation – call us today on 1300 650 274 and find out how we can put your business first!