Just when users had started to get really comfortable with Google’s AdWords, they up and changed the interface. The changes left quite a few people grumbling about the user-unfriendliness, and even more people completely confused about how to actually make use of all its bells and whistles. The fact is, the new interface is quite simple once you know what the differences are between the old and new versions, and Google was merely attempting to provide more services to their valued AdWords customers.
Most of the alterations involve making editing more intuitive for the user. For example, editing an ad is as easy as moving the cursor over the ad that needs changing, clicking on its text, and editing it on that very page. The same goes for editing keywords; simply click on the keyword and make the desired changes.
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To edit several keywords simultaneously, select the keywords and click the “edit” button. Also, the new interface features a spreadsheet editing function that allows you to make buld changes and import them directly into your account. Similarly, changes to the budget can be made directly on the page; click on the budget you would like to alter, and make the modifications.
Managing keywords is also more straightforward with the new interface. Within your account you can click on the “ads” or “keywords” tabs at either the campaign or ad group level and see a complete list of either ads or keywords for that particular level. In the past, you would have to click through each ad group to view the statistics for keywords in that group.
One major change to the program’s vocabulary is in the status column, where you can assess campaign and ad group standings. Whereas keywords used to appear as “active,” they now appear as “eligible.” This change was made to clarify the meaning of the term, since keywords that are eligible for use are not necessarily being actively used due to any number of reasons. In addition, there are new status types included in the updated interface, and their explanations can be viewed in the AdWords Glossary.
Overall, the new interface offers AdWords users more intuitive functioning and a greater range of options when it comes to researching and analysing the performance of their accounts. There is a slight learning curve to overcome, but the time put into learning how to use its features will yield a high return in a tighter AdWords campaign and increased revenue.