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Search Engine Optimisation (SEO) Part 2

Search Engine Optimization (SEO) is the process of increasing both the volume and quality of traffic to your website in the natural search engine results (left hand side) where you receive free clicks to your website.

To improve the rankings of your website through search engine optimization it is important to invest in the following aspects of your website:

– Relevant Content
– Site Structure (Search engine can read the content on your site)
– Site Popularity (Link building)

The advantages of Search Engine Optimization:

– Upon achievement of high natural search engine rankings the traffic is free
– You gain a higher % of search traffic from your targeted key phrases
– You don’t have to worry about increasing click costs
– Our research shows natural ranking results are more trusted by users and very often natural search traffic will convert more often than pay per click traffic
– SEO is ideal for high traffic keywords which do not convert well in pay per click advertising

What to consider prior to investing in Search Engine Optimization :

– A search engine marketing company cannot offer guarantees of Top rankings as they do not ultimately control the search results
– Search Engine Optimization is a long term marketing investment and can take 3-12 months to achieve higher rankings
– Search engine rankings change frequently so it is important that your search engine optimization strategy is constantly evolving

The team at roi.com.au has over 14 years experience in search engine optimization and are well placed to help your business achieve high rankings in Australia’s major search engines.

Please feel free to contact our friendly team on 1300 650 274