Australia is fast becoming a hot spot for search engine optimisation companies, and this explosion of Australian SEO businesses is no surprise. A study conducted in 2007 by Frost & Sullivan, a leading business research and consulting firm, predicted Australian companies would spend $975 million in online advertising in 2008, and those predictions have proven to be correct. According to a PricewaterhouseCoopers study reported at searchengineroom.com.au, spending for online advertising in the financial year ending 30 June 2009 totaled over $1.8 billion.
In 2009, social media usage grew by 25% in Australia, and 75% of advertisers now spend over 10% of their entire media budget on search-related advertising. With the global slowing of the economy, these trends show no signs of decelerating; the cost-effective nature of search marketing allows companies to stretch limited advertising budgets as far as they can go for the greatest ROI.
Search engine optimisation leverages the massive amount of consumers who use the Internet for easy, 24/7 access to information, products, and services by driving traffic to any given web page through a variety of methods. When it comes to SEO Australia is noted as a major player in influencing trends and giving rise to innovations in the industry, and any company looking to enhance their online presence can trust their SEO campaign to an Australian SEO without any trepidation.
Search engine optimisation is a very dynamic process, and the methods vary depending on the search engine in question. However, Australian companies can safely place their bets with Google, since the search giant makes up for 87.1% of searches done in Australia. Companies who cater their SEO to the millions of Google users in Australia can bank on low-cost advertising with great potential for high returns.