Increasing traffic to your website is one of the best ways to expose your business to new customers, create new sales, and boost your company’s revenue. There are more ways than one to get people viewing your site, and SEO happens to be one of the best. However, there are a few drawbacks to SEO, the major one being that its effects can take some time to kick in. While SEO is advisable for just about any company that wishes to create an online presence, it’s necessary to fill in the gaps, so to say. When used alongside SEO, pay per click advertising is an excellent way to create a well-rounded marketing strategy.
In general, pay per click works faster than SEO . This can be explained by the nature of the advertising venue; since SEO requires that the search engines crawl and fully index your site, it can take a great deal longer than writing ads and setting their budgets. In addition, PPC is not bound by the same
The benefits of ROI’s SEO Services
Compared to traditional marketing, pay per click advertising is very low cost and highly efficient. After all, PPC doesn’t involve intruding into your customers’ space, as is often seen in direct sales. Search-based marketing hinges on the fact that part of the work is done for you, since your customers come looking for you. Therefore, you can concentrate on delivering targeted messages to the people who actually want to see what you are selling.
When you use pay per click to advertise, branding costs next to nothing; your ads will pop up next to search results or within content, and searchers will see those ads, but you’ll only be paying for actual clicks. Finally, pay per click can be very valuable to your company as a sort of training ground for your SEO campaign. As far as your budget allows, you can experiment with different keyword combinations, use the analytics to discover which keywords are performing best, and incorporate them into your SEO.
PPC is a straightforward, cost-effective way to attract visitors to your site, and with all the tracking alternatives available— Google Analytics is a free and user-friendly option—you’ll be able to see exactly where your marketing budget is being spent, and make adjustments accordingly.