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Using landing pages with AdWords

Q. Should I use dedicated landing pages in AdWords?

A. AdWords campaigns can benefit dramatically from landing pages in two possible ways: lead generating landing pages that convert well for service-based enquiries, or website product landing pages.

For the first type of landing page, service industries such as removalists, plumbers and gardeners can increase leads from landing pages that eliminate unnecessary variables – generally, landing pages that display a short amount of succinct and eye-catching information prompts more online enquiries against the website average.

Remove the navigating options and people must make an enquiry to learn more! Secondly, sending people directly to a particular product on your website that they search for, rather than to the generic homepage, has proven to increase sales quite dramatically.