Beginner’s Guide.

What does the new Google Adwords mean for your business?

Imagine 15 years ago, the Yellow Pages sales representative said to your business: A) You can increase the size of your bold listing by almost 50% B) It won't cost you any more money C) You can update your value proposition or sales messaging da


What is the difference between Exact and Phrase in Google Adwords?

  What is the difference between Exact and Phrase in Google Adwords? Exact:  Contains only the keywords used in their exact order, no other words in no other order. Exact match keywords are created with square brackets around them [  ] &nb


How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business. Wh


What’s the average cost for SEO in Australia in 2015?

Not sure how much you should spend on SEO? Here’s some valuable information that will help you make the best decision for your business. We first wrote an article on SEO costs and pricing way back in 2011; it’s now 2015 and so, so many things


Plan Your Online Marketing For 2015/16 Financial Year

WITH June 30 fast approaching, it's the perfect time for Australian businesses to develop new digital marketing strategies for the new financial year. Many companies are quickly spending any remaining budget to reduce tax bills – some are even th