If you want to develop a really strong SEO campaign, developing an understanding of Google Analytics is an important step forward. Data presented in Google Analytics can give key insights into buyer behaviour, the strength of certain products and web pages and how much a visitor values what you are offering.
A recent study conducted by the team at roi.com.au has found that on average, 16.40% of a website’s Google Analytics data is made up of (not provided) results. Over 550 websites were included as a part of the study, which …
The new version of Google Analytics is now the default version of the widely used analytics tool with the old version set to be unavailable from early in 2012.
If you have ever wondered what ‘(not provided)’ meant in Google Analytics, you’re not alone.”What does (not provided mean)?” is a question that is going to become increasingly relevant for online marketers, consultants and in-house SEOs in the coming weeks and months.
Increasing the time spent on your site is a concern for many business owners, however it’s only relevant if more time results in more sales leads and profits, which is not always the case.
Continuing ROI.com.au’s beginners guide to Google Analytics, we look at how to exclude an IP address from your data. This is of considerable value if you want to see what the visitor data is like when you exclude visits from within your own company.
Google are making changes to the Analytics platform to make it more user-friendly. The announcement was made in March 2011. Stay with ROI.com.au for the latest developments on how changes will impact on your business.
The Bounce Rate – a statistic you’ve probably heard a lot about! Bounce rate presents a valuable insight into how visitors to your website view each and every page of your site.
Linking your Google Analytics account to your Adwords account is a very simple procedure, but also one that provides an incredible insight in to the relationship between your Adwords account and your website.
If you are new to search engine marketing and Google Analytics data it’s worth your while getting to grips with the different metrics. What are clicks and how do clicks and traffic differ?
Keywords in Google Analytics are the exact phrases internet users searched in Google (or other search engines) before arriving at your website. Understanding the best and worst keywords gives you a valuable insight into how customers view your business and can identify areas for improvement and even opportunities for growth.
Knowing your way around the Google Analytics dashboard and understanding the different metrics is important to getting the best return from your online investment. There are changes to this dashboard on the horizon and ROI.com.au will keep you posted on developments.
Goal Tracking offers an important insight into how website visitors behave when they visit your website. The routes they take to making a purchase or fulfilling an alternative call to action can be tracked and can help identify what it is about your website that appeals to customers.