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Latest Blog Articles: Archive
Welcome to the roi.com.au Blog Archive. Articles in our archive date back to before the launch of our new website in April 2011. To view the latest news, advice and search engine marketing tips visit the ROI Blog or select a category to the right.
Latest Articles:
Google Networks
Google comprises three networks: Google Search, Search Partners and Display Network (which gives the option of managed or automatic placements.
Using landing pages with AdWords
Adwords campaigns can benefit dramatically from landing pages in two possible ways: lead generating landing pages or website product landing pages.
AdWords Campaign Experiments
Adwords Campaign Experiments (ACE) allows you to exercise changes to your Adwords campaign, parallel to the current campaign without affecting the performance of the current campaign.
Tracking and Analysis for Better Rankings
Tracking this information on a website will give us a much better understanding of the not only the industry, but what your customers are looking for – most significantly what Google finds relative to your website for the respective search.
The effectiveness of SEO
SEO is a very effective tool to strengthen the likelihood of generating an online presence within the top ranks of Google.
Stop the Wrong Titles Showing In Ads
When ads display in Google Adwords, they sometimes appear with the wrong title. Here’s some advice how to stop that happening.
SEO Key Phrases
Deciding on how many keyword phrases you target for your search engine optimization all depends on how much you want to get out of you SEO for your website.
Hire SEO Experts Or Go It Alone?
Q. Is it better to hire a company to do SEO or optimise my website myself?A. If you have a website, chances are you have heard of SEO, or Search Engine Optimisation. You may even have been approached by companies …
How Quickly Does Google Index A Site?
Q. How quickly will Google re-index my pages after I’ve changed something on them? A. It depends on how often you are updating the pages on your website. For example if Google sees a blog that regularly post updates then …
Why Have I Lost My Top Ten Google Rank?
Q. I haven’t made any site changes, so why did my website drop out of the top 10? A. The lack of updates is exactly why your rankings have fallen. If you are not going to put in the time …
Google AdWords Certified Partner
Q. What is a Google AdWords Certified partner? A. Google AdWords Certified Partner is a person/company, certified by Google to have extensive knowledge of AdWords and have a deep understanding of how to be highly proficient at using the program. …
Getting more conversions from web traffic
Q. Why am I getting good traffic and rankings, but very little conversion or sales? A. Believe it not, quite a few companies fall into this category. Business owners and marketers need to understand that just because a website is …
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