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Latest Blog Articles: General Marketing
General marketing advice and assistance from roi.com.au
This section of the roi.com.au blog goes beyond SEO and PPC to give general marketing advice, such as merging offline and online marketing efforts for greater efficiency. The roi.com.au blog offers Australian businesses assistance on emerging trends, seasonal highlights and new industry developments which may affect how you market your business.
Latest Articles:
Digital Trends Driving Brand Managers
30% of 2013 is gone, and it’s not coming back! So what digital efforts can you put in place as a brand manager to capitalise on the remaining 250 days, and turn your ordinary return on investment into something extraordinary? …
How Different Marketing Channels Work Together
“The traditional marketing function is dead…” Dramatic beginning or what? Believe it or not though, as crazy as it sounds this is the feeling across the board in the marketing world today. All that we once relied on is no …
Be the First
Growing up in a family run Small Business and then working as a Marketing Manager for a Small Business in later years has taught me many very important lessons. But there is one thing in particular that stands out, simply …
10 Blogs I Love to Follow and Why
To keep on top of changes in the industry, I read. I read a lot. Some may say I read too much but, in all honesty, in our rapidly-changing industry, reading isn’t something you do if you have time, it …
Key Digital Trends in 2012
As we approach the end of 2012 the team at roi.com.au reflected on the key digital trends that have been impacting our client base and provide some timely advice on how your business can position itself for online success in …
Rise in Mobile Search for roi.com.au During TV Piece
It has been widely reported that dual device usage is increasing. For those not in the know, dual device usage in terms of Internet search refers to instances when people are on their mobile/tablets whilst watching TV/on their PC. You …
REPORT: 64% of Australian businesses don’t have websites
Research conducted by business & accounting firm MYOB has revealed that 64% of small to medium Australian businesses currently operate without a website. What’s more, those who are up and running online have shown to enjoy more sales and growth …
Online Retail Consumer Statistics 2011
Retail industry data trends continue to demonstrate the value of integrating search engine marketing into any marketing strategy. Key numbers continue to stack up in favour of the internet and search engines as a sales & marketing channel.
New Google Instant Site Previews
A new variation of Google Instant Preview puts an onus on marketers to make a first impression with every page of their website. Understanding your target audience behaviour has become more important than ever before.
Google Officially Launches Google Wallet
Google have announced that mobile payment system Google Wallet is now available in limited release in the US.
Google Related
Google Related is a new browsing feature from Google that offers options on other web pages, articles, local businesses images and videos related to the page you are currently on.
ROI.com.au Search Engine Marketing Information Night
This evening ROI.com.au is hosting the first in a series of Information Nights at our offices on Croydon Road in Surrey Hills. If you would like to attend a ROI.com.au Information Night or would like assistance in your search engine marketing campaign, call us today on 1300 650 274.
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