Latest Blog Articles: General Marketing

General marketing advice and assistance from roi.com.au

This section of the roi.com.au blog goes beyond SEO and PPC to give general marketing advice, such as merging offline and online marketing efforts for greater efficiency. The roi.com.au blog offers Australian businesses assistance on emerging trends, seasonal highlights and new industry developments which may affect how you market your business.

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Latest Articles:

Optimising Your Website Content to Improve CTR

Posted on April 2, 2014 | Written by Muroa Zorah

Optimisation is an essential element of creating website content that is relevant and compelling for your target audience, while also providing a positive user experience. Although in the past search engines placed content with high keyword density within the top …

Why Your Business Should Be Blogging

Posted on March 26, 2014 | Written by Michelle Yule

First lets cover the basics…a blog is a personal website or web page which records opinionative articles, links to other sites, etc. on a regular basis. Now before all you potential bloggers out there start launching blogs left right and …

How Can You Measure the Effectiveness of Your Content?

Posted on March 14, 2014 | Written by Melinda Le

You could spend hours coming up with brilliant content for your website, but if no one reads it or it isn’t effective, it is virtually rendered useless. Business is about successful transactions and ideally the ultimate aim of your content …

5 tips to Better Quality Sales Leads in 2014

Posted on February 11, 2014 | Written by Ewan Watt

2014is the year for your business to focus on improving the quality of your sales leads. Better quality sales leads are proven to deliver: Improved sales results Lower sales & marketing costs More profitable customers Less operational pressures The benefits …

Turn your website into a sales machine

Posted on January 15, 2014 | Written by Ewan Watt

In 2014 your website needs to be treated as part of your sales team. Your website should be measured by how many sales or sales leads it generates every month, rather than what you’re 10 friends think about its look …

Three TEDTalks That You Should Have Already Watched

Posted on October 9, 2013 | Written by Jake Capuano

Businesses today face a constant battle of discovering new and innovative ways to improve, but with so many different avenues to success these decisions can often be paralysing. To make your decision that little bit easier, I have handpicked three …

Get Started With Google Remarketing

Posted on September 6, 2013 | Written by Jake Capuano

Turning Lost Visitors into Opportunities   What if you could advertise to customers who came to your website but didn’t complete a purchase or make an enquiry? What if your business could cost effectively appear all over the Internet wherever …

Smart Phone Internet Usage – Latest Australian Stats

Posted on September 4, 2013 | Written by Ewan Watt

Key Stats: Australians register 810 million mobile page views per month in 2013. It was approximately 600 million per month in 2012. PCs are still used more than mobile devices, holding 63% of the market Tablets are becoming more and more …

Latest 2013 Australian Online Stats – Get ahead of the trends

Posted on August 5, 2013 | Written by ROI.com.au

Key Stats: 16.8 million Australians are regular Internet users This 16.8 million strong audience clocked up around 40.3 billion minutes online over the month of May. These 40.3 billion minutes were largely spent on social media platforms and video streaming …

The Power of Powerful Content for Small Business

Posted on May 29, 2013 | Written by DavidPacker

“If a tree falls in the forest, but nobody is around to hear it, does it make a sound?” Many of you will understand this philosophical concept, or will have at least heard of it. The idea essentially poses the …

10 Features We Look For In An Account Manager

Posted on May 24, 2013 | Written by John Rosato

Sitting in amongst a few smooth operators in our Melbourne office, I have quickly gained an appreciation for account management. Each phone call I overhear showcases the account manager’s ability to successfully articulate strategic business ideas and translate that into …

Digital Trends Driving Brand Managers

Posted on April 29, 2013 | Written by Jake Capuano

30% of 2013 is gone, and it’s not coming back! So what digital efforts can you put in place as a brand manager to capitalise on the remaining 250 days, and turn your ordinary return on investment into something extraordinary? …