Latest Blog Articles: PPC

Learn more about efficient PPC

Pay-per-click advertising is the quickest way to get traffic from Google and other search engines. However it can also be incredibly expensive and difficult to manage at a reasonable cost-per-click. In this part of our blog, we take you through the basics of Adwords and PPC advertising and offer advice on how to get a more favourable return from your PPC ad spend.

Latest Articles:

Grow your sales without spending more money

Posted on April 14, 2014 | Written by Ewan Watt

1. How to measure success – the basics There is a saying ‘You can’t manage what you can’t measure‘. Therefore to manage your Adwords campaign you need to have the following core measures in place. Do you know the following …

Tips For Creating Adwords Campaigns That Align With Your Goals

Posted on April 1, 2014 | Written by Jessica Hamblin

To create a successful Adwords campaign the most important thing to identify is clear goals. Businesses often know they need more traffic but are unsure how to get it or what to focus on. Adwords clients often share similar goals, …

How Landing Pages Can Be A Money Making Tool

Posted on March 28, 2014 | Written by Judy Limkalan

Discover what landing pages are and how they can profit the growth of your business! Have you ever considered creating a landing page, or on the other hand you might be wondering what is a landing page and how can …

The Power of Ad Extensions – What does it Mean for My Business?

Posted on March 25, 2014 | Written by Jessica Hamblin

The New Power of Ad Extensions Up until October 2013, Ad Rank was based on two factors, your max Cost per Click bid and your Quality Score. In October Google made a significant change to their Ad Rank algorithm. This update …

PPC VS SEO

Posted on March 18, 2014 | Written by Matthew Todd

Which Technique Is Best It is difficult to find a clear winner between SEO and Pay Per Click Adwords. Both have their own unique strengths, costs and challenges. The Benefits & Disadvantages of SEO SEO focuses on improving organisations organic/natural …

How Does Google Determine Ad Rank?

Posted on March 14, 2014 | Written by Muroa Zorah

Understand how Google ranks ads and achieve a higher ad position for less spend It’s the ultimate goal in PPC marketing: trying to get your ad to appear higher in search results while still keeping your costs down. But how …

Striking Ad Copy: 5 Must Do Tips

Posted on March 14, 2014 | Written by Jessica Hamblin

Tip 1: Highlight what differentiates your product from your competitors.  You want your ad to stand out from competitors so do your homework to determine their angle and how they are promoting their product or service. If most of the …

Conversion Optimisation

Posted on December 11, 2013 | Written by ROI.com.au

Grow your business in 2014 without having to work so hard. To improve the performance of your website, you could increase your websites traffic by 100%, possibly doubling your conversions. But it would take at least 6 months to achieve …

Online Shopping Goes Local with Google PLAs

Posted on October 11, 2013 | Written by Michelle Phibbs

Google’s Product Listing Ads (or PLAs) Makes Online Shopping Local Google’s rolling out 2 new features with PLAs – Local product availability and storefronts Online shopping has been an undeniable trend that retailers are no longer ignoring, but with huge …

Wake Up! Treating Mobile like Desktop is Costing you Money

Posted on October 10, 2013 | Written by Stuart McInness

Five areas your mobile campaign is missing the mark and wasting your budget If the Hummingbird Algorithm and the ramping up of ‘not provided’ keyword data has informed anything in the PPC realm it is that in digital marketing user …

What Happens When Internet Tracking Cookies Disappear?

Posted on October 3, 2013 | Written by Michelle Phibbs

Those hidden trackers “cookies” will soon be making an exit from the Internet so what’s there to replace them? Cookies also known as HTTP cookies, web cookies, browser cookies and Mr Agent Cookie are soon disappearing from the Internet…Well Mr …

Help! I can’t see my Google Ads when I search for them!

Posted on October 1, 2013 | Written by Lauren Croasdaile

As an Account Manager at roi.com.au specialising in Google Adwords, I work with many clients that have never used Google Adwords before, and so I hear the above question a lot.  Picture this; you’ve just started a Google campaign with …