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Latest Blog Articles: PPC
Learn more about efficient PPC
Pay-per-click advertising is the quickest way to get traffic from Google and other search engines. However it can also be incredibly expensive and difficult to manage at a reasonable cost-per-click. In this part of our blog, we take you through the basics of Adwords and PPC advertising and offer advice on how to get a more favourable return from your PPC ad spend.
Latest Articles:
10 Common Mistakes People Make with their Adwords Campaign
You might be a small business owner, a marketing manager or even a website administrator. Whoever you are, if you are running an Adwords campaign yourself, there are a number of mistakes you could be making that are costing you …
What are Google Adwords product listings?
Online retailers around Australian are again having to restructure their search marketing strategy. One of Google’s most recent addition to their advertising arsenal are Product Listing Ads. So what are Google Product Listing Ads? To put it simply, Google Adwords’ …
Adwords & SEO – Why You Should Do Both
I often hear clients say things like, “I don’t need to do Adwords; my SEO is going well already”. There could be legitimate reasons for this type of objection, such as: Your business has reached capacity You have hit/exceeded your …
What is Google AdWords?
It seems that everyone in the online business world is talking about it, but what is PPC (Pay Per Click) exactly? Having a firm understanding of what and how to use Google AdWords can make a lucrative difference to your …
2013 Digital Predictions – A Marketing Odyssey
What if the world doesn’t end on 21/12/2012? As we venture into a new year there is always uncertainty about the direction of our path ahead. In the realm of digital marketing and SEO, the Mayans probably couldn’t even predict …
My competitor is advertising under my name on Google – How do I stop them?
Unless you have a registered trademark in Australia, anyone (including a competitor) can advertise on your business name in Google. Even if you have a trademark your business cannot stop other companies advertising on your business name + industry category …
Google Officially Announce Ads Below Organic Search
Google have officially announced that Adwords will now display below organic search results as well as the traditional placement above and beside the organic Google results.
Online advertising showing strong growth in Australia
Online advertising continues to be the preferred path for Australian advertisers with recent reports revealing that online advertising in Australia grew by close to 12% in the last financial year.
Facebook Free Advertising Credits
Facebook have turned to free promotional credits in a bid to generate more interest in their advertising. Google already offer promotional credits as a form of lead generation for new customers, and it appears Facebook are hoping for a similar effect.
Matched Search Query Reports
The matched search query report highlights the relationship between the keywords in your Adwords campaign and the exact match of the keywords that triggered your ad to appear on Google search results.
Google Remarketing
Remarketing is a feature of the Google Content Network which allows advertisers to aim new ads at web searchers who have previously visited their website, which if managed correctly can effectively influence the conversion rate of advertisements.
What is A/B Testing?
A/B testing is the process of testing two or more versions of an advertising concept to determine which page presents the best response rate. A/B testing, also known as ‘split testing’, is a testing concept which plays a key role in growing the conversion rate of a website landing page.
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