Latest Blog Articles: SEO

Advance your online strategy with technical SEO

Technical SEO is generally a topic for more advanced search engine optimisation strategies. This blog category should really only be explored once the basics of on-page and off-page SEO are managed appropriately and performing consistently well. ROI’s SEO services and strategies are implemented by leading industry professionals well versed in the ins and outs of a technically sound website.

Latest Articles:

5 Reasons Why You Shouldn’t Write Your Own Content

Posted on April 7, 2014 | Written by Melinda Le

  I’m sure your mum thinks your writing is great. It probably is but writing content for a business website? That’s a whole different ballpark. There is so much more to website content than meets the eye but ultimately, it’s …

Optimising Your Website Content to Improve CTR

Posted on April 2, 2014 | Written by Muroa Zorah

Optimisation is an essential element of creating website content that is relevant and compelling for your target audience, while also providing a positive user experience. Although in the past search engines placed content with high keyword density within the top …

How Google’s Next Panda Update Will Affect Your Small Business

Posted on April 1, 2014 | Written by Michelle Yule

A review of Google’s introduction of Panda updates Firstly, Google Panda refers to a series of updates in the Google algorithms which impact webpage rankings on results pages. Panda started coming into effect on February 24, 2011 and there have been …

Four Tips To Optimise Your Local SEO Business Rankings

Posted on March 25, 2014 | Written by Muroa Zorah

With an increasing number of customers now relying on search engines to find information on businesses in their area, local search is becoming more important for your local business listing than ever before. By following these four tips for optimising your …

What is Keyword Stuffing?

Posted on March 24, 2014 | Written by Melinda Le

Writing content sounds easy enough, doesn’t it? I mean anyone literate can spit regurgitate a bit of information and make it sound semi-intelligible. Well, that all depends if the all-wise Google approves of your content. After all, isn’t that what …

PPC VS SEO

Posted on March 18, 2014 | Written by Matthew Todd

Which Technique Is Best It is difficult to find a clear winner between SEO and Pay Per Click Adwords. Both have their own unique strengths, costs and challenges. The Benefits & Disadvantages of SEO SEO focuses on improving organisations organic/natural …

Google Penalised my Website!

Posted on March 17, 2014 | Written by Judy Limkalan

What is a Google penalty? A Google penalty is when Google routinely ‘crawls’ your website and a number of red flags indicate that your page has poor quality content, links and/or  urls. Your website will then suddenly disappear from the …

Internal Linking for SEO

Posted on March 14, 2014 | Written by Michelle Yule

“Internal Linking is vital for SEO, by allowing both website visitors and search engines to access and find your content you can ensure you’re getting the most out of your website.” – SEO Specialist at ROI.com.au What is internal linking? …

How Can You Measure the Effectiveness of Your Content?

Posted on March 14, 2014 | Written by Melinda Le

You could spend hours coming up with brilliant content for your website, but if no one reads it or it isn’t effective, it is virtually rendered useless. Business is about successful transactions and ideally the ultimate aim of your content …

SEO & Keyword Targeting in 2014

Posted on March 12, 2014 | Written by Ewan Watt

An in depth look at keywords and best practice SEO in this day and age Search marketing is always evolving and changing, but the last 12 months in particular have seen some major shake ups. Practices that once would have …

What is Link Detox?

Posted on March 12, 2014 | Written by Kaan Gude

“With the aid of Link Detox at ROI.com.au we have saved countless man hours and cleaned up over 750,000 links for our clients.” So what is Link Detox? Link Detox is a simple yet effective tool that locates and evaluates …

How Hummingbird & Not Provided Keyword Data Affect SEO

Posted on October 28, 2013 | Written by Michelle Phibbs

With individual keyword data no longer being provided and ‘conversational search’ the focus of Hummingbird, how is SEO adapting? After every Google announcement there has always an echo of “is SEO dead?” across the press and social media, but every …