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21st November 2014

Google will be labelling "non mobile friendly sites"

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Latest Blog Articles: SEO

Advance your online strategy with technical SEO

Technical SEO is generally a topic for more advanced search engine optimisation strategies. This blog category should really only be explored once the basics of on-page and off-page SEO are managed appropriately and performing consistently well. ROI’s SEO services and strategies are implemented by leading industry professionals well versed in the ins and outs of a technically sound website.

Latest Articles:

Our On-Page SEO Checklist

Posted on November 10, 2014 | Written by roi.com.au

Ever wondered what goes on behind the scenes at ROI.com.au to make your website bullet proof for SEO? We’ve created a checklist which highlights the technical steps we take that ensure you’re ready to get the highest possible organic page …

How Does ‘Keyword Threading’ Differ to ‘Keyword Stuffing’?

Posted on November 5, 2014 | Written by Melinda Jennings

The Short Answer: The age old question when it comes to optimising content for search engines always falls back to one thing: keywords. Google has advanced rapidly over the last few years so that simply putting the keywords you want …

How Do I Manage Multiple Google Maps Listings?

Posted on October 24, 2014 | Written by Michelle Yule

Short Answer: If your business has multiple physical locations, listings should be created for each location under the one Google My Business Account so that they can be easily managed and found in Google searches. If you have 10 or …

Why Both SEO and PPC Need Your Attention

Posted on October 22, 2014 | Written by Elisia Dirienzo

Short Answer: PPC offers the ultimate answers SEO strategies are looking for.  A PPC campaign is a mechanism which ultimately provides  an insight into the behaviour of the end user. This allows your strategy to be more focused and aligned …

The Long Road to Recovery from a Google Penalty

Posted on October 20, 2014 | Written by Michelle Phibbs

The 7 Stages of Google Grief 1. Denial – You’re rankings have plummeted; Traffic volumes vanish overnight. You did everything right. This can’t be your fault, can it? Unfortunately, the reality is Google penalises anyone it believes deliberately manipulates the …

Google Penguin 3.0 Goes Live: How Will it Hit You?

Posted on October 20, 2014 | Written by Patrick Briscoe

If there is a single event in the SEO world that sets tongues wagging more than anything else, it’s a Google search algorithm update. Activity exploded on discussion boards across the weekend amid claims that changes to the Penguin algorithm …

How Does Google Rank A Website?

Posted on October 14, 2014 | Written by Kaan Gude

  A visual display of how websites link to each other, showing quality and quantity Short Answer: In the ever changing world of SEO, Google page rankings are updated continuously. As such, there is no single answer as to how …

When Does Google Update Its Algorithm?

Posted on October 14, 2014 | Written by Michelle Phibbs

Short Answer: It’s possibly one of the world’s best kept secrets. Governments demand to know it and agencies work around the clock to figure it out. The ins and outs of Google’s algorithm updates are a complete mystery to most. …

My Rankings Have Dropped Dramatically, Why?

Posted on September 17, 2014 | Written by Judy Limkalan

 Links are very important factors for rankings as they can determine the popularity, authority and relevance of your business website.  Although there are many factors that influence rankings, a common issue is an influx of unnatural or spammy links. Here …

‘Follow’ or ‘Nofollow’ Links – The Great SEO Question of 2014

Posted on August 19, 2014 | Written by Michelle Phibbs

At the beginning of this year,  Matt Cutts drew attention to how spammy the practice of guest blogging had become. Basically guest blogging was an easy way of getting “quality” links pointing to your site and considered somewhat of a …

Google Places – A Great New Look with a Great Big Problem

Posted on June 3, 2014 | Written by Michelle Phibbs

February saw the beginning of Google rolling out updates the Google Maps dashboard (now known as Google Places). This new version was meant to be a step in the right direction to creating a user friendly interface that can connect …

5 Reasons Why You Shouldn’t Write Your Own Content

Posted on April 7, 2014 | Written by Melinda Le

  I’m sure your mum thinks your writing is great. It probably is but writing content for a business website? That’s a whole different ballpark. There is so much more to website content than meets the eye but ultimately, it’s …