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Latest Blog Articles: SEO
Advance your online strategy with technical SEO
Technical SEO is generally a topic for more advanced search engine optimisation strategies. This blog category should really only be explored once the basics of on-page and off-page SEO are managed appropriately and performing consistently well.
Latest Articles:
How to Fix 404 Errors for SEO and for Users
Some of you may be thinking; what are 404 errors? And why is Google telling me to fix them? A ’404′ is simply a type of HTTP status code sent by the website’s server and is used to indicate that …
Baidu SEO – Your online gateway to China
Roi.com.au, as Australia’s leading digital marketing agency, is pleased to announce a website marketing service designed to help Australian businesses promote their products to China, through Baidu, Chinese largest and most popular search engine. More than SEO, our Baidu Specialist …
Adwords & SEO – Why You Should Do Both
I often hear clients say things like, “I don’t need to do Adwords; my SEO is going well already”. There could be legitimate reasons for this type of objection, such as: Your business has reached capacity You have hit/exceeded your …
10 Blogs I Love to Follow and Why
To keep on top of changes in the industry, I read. I read a lot. Some may say I read too much but, in all honesty, in our rapidly-changing industry, reading isn’t something you do if you have time, it …
Title Tag & Meta Description Lengths = Pixels
When writing title tags and meta descriptions, there are certain length limits put in place by Google to ensure their results look nice and clean. The rule of thumb is 70 characters for title tags and 150-160 characters for meta …
Google’s New Disavow Link Tool
How it works and what it means Yesterday Google announced the launch of its new tool that allows you to disavow links to your site. What this means is that if you’ve been notified of manual spam action based on …
Quality Content – How it can enhance your online influence
In the ever evolving and fast paced world of SEO, nothing is proving to be more integral than quality, compelling copy. One of the first building blocks in creating a successful SEO should be to create a solid copywriting executive …
US versus Australian domains
Aussie Domains Choosing the right domain name for your business is crucial to establishing its identity. Where possible you should register both .com and .com.au domain names and redirect one to the other. Ultimately though, it really comes down to …
What is a meta description and what should it say?
What is a meta Description? The Meta description is a piece of information used to describe any given web page. This information is not shown on the page you directly see and browse, rather all Meta information sits in the …
Best Content Management System for SEO
Are you in the process of choosing a CMS platform for a new domain? Every CMS is different in terms of SEO capability and performance. Generally the more technical a CMS is, the harder it is to use, but also …
Make Use of Your (not provided) Data
With the rollout of Google SSL in Australia the amount of (not provided) results in our Google Analytics interfaces are set to get even more frequent.
Viral Content & Your SEO Campaign
What is viral content? No your new blog post doesn’t have a chest infection. Viral content refers to a piece that is the latest big thing in any given industry. We’ve all seen them – they’re the articles, pictures and …
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