Latest Blog Articles: Social Media

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As the most active nation in online social media, Australia leads the way amongst developed nations. Social media is an excellent support to SEO and presents an untapped opportunity for Australian businesses to build a loyal network of customers, generating exponential positive word-of-mouth along the way. Find out how right here.

Latest Articles:

Top 3 Social Media Changes in 2012

Posted on December 17, 2012 | Written by Melinda Jennings

Following on from our Key Digital Trends in 2012 article, the team at roi.com.au has put together a more specific reflection on social media throughout this year. In the same way that it is optimal to keep a strong focus …

Australian Businesses on Google+

Posted on August 2, 2012 | Written by Dylan Thomas

Adoption rate of Google+ been low, but that trend looks to be changing. Usage in the USA is growing at a rate of knots, with a recent study showing Google+ was rated as a more easy to use interface than …

What is a Google+ Hangout?

Posted on July 23, 2012 | Written by John Rosato

Google+ Hangouts are a free an innovative tool that allows for 10 participants to connect over video-chat. Whether you are on your desktop, laptop or mobile device, your Internet connection opens up a realm of interactive possibilities. If group video-chat …

People Like Google+ Better Than Facebook

Posted on July 18, 2012 | Written by Dylan Thomas

Google+ is the social media platform that users are most satisfied with according to a study completed by the American Customer Satisfaction Index (ACSI). It topped more prominent performers in Twitter, YouTube and Facebook, with the latter ranking last overall …

How Australians use the Internet – 2011 Internet Usage Data

Posted on May 30, 2012 | Written by Ewan Watt

What do people use the Internet for? Find out with the team at roi.com.au On the back of our analysis of Australian Internet usage in 2010, the team at roi.com.au have looked into Nielsen’s report on Australian Internet usage in …

What is Pinterest?

Posted on April 26, 2012 | Written by Ewan Watt

Pinterest is a social image sharing site. Distinctly different from any other image sharing sites, Pinterest collates images in an effective way into genres that are easily viewed, shared and commented on. Pinterest’s slogan is “share and organise beautiful things …

Top Reasons Your Small Business should be on Google+

Posted on April 16, 2012 | Written by Joanne Lumsden

What is this Google+? A common question we are roi.com.au are being asked. How is it going to benefit a small Australian local business, is it worth the time an effort which social media often demands. In short, Google+ is …

roi.com.au Top Ten: Social Media Platforms you may not know

Posted on November 11, 2011 | Written by pmadden

While everyone in Australia probably knows Facebook and Twitter and most of us have heard of LinkedIn, there are a plethora of other social media platforms with significant audiences and usage rates around the globe.

Google+ for Business Officially Launched

Posted on November 8, 2011 | Written by pmadden

Google has officially announced that businesses can now set up a Google+ page on the new social network.

43 million Google+ users already

Posted on September 27, 2011 | Written by pmadden

After just one week since its official release to the general public, Google+ is reported to have exceeded 40 million subscribers in what has been a remarkable uptake for Google’s latest foray into the world of social media.

Google+ Open To Everyone

Posted on September 22, 2011 | Written by pmadden

Google’s social platform Google+ is finally available on open release, with all Google users now able to set up an account without the requirement of an invitation from a pre-existing user. After approximately two months in closed beta mode anyone can join and it will be an interesting few months to see if the initial rate of interest in Google+ continues.

Australia Top’s Global Social Media Usage [INFOGRAPHIC]

Posted on September 14, 2011 | Written by pmadden

Social media insights from media research experts Nielsen reveal that Australians use social media more than any other developed country.