Online marketing in Australia and internationally is served by a wealth of web designers – some extremely talented and some less so. At roi.com.au, our designs are focused on generating sales leads and our web design blog offers advice on getting more from the dollars you invest in a newly designed website.
Some of you may be thinking; what are 404 errors? And why is Google telling me to fix them? A ’404′ is simply a type of HTTP status code sent by the website’s server and is used to indicate that …
With so much information, advice, tips, tutorials and free CMS software available online, website design has become a public undertaking. ROI.com.au can help you get it right with some best practice guidelines.
Click Through Rate (CTR) – A critical Adwords performance measure A high click through rate is a term that most people associate with the company spending the most money on Adwords. Most businesses take the time analyse CTR; and then …
At roi.com.au, our vast experience and comprehensive knowledge base, coupled with competencies in conversion rate optimisation, web design and marketing communications leaves us best placed to devise a marketing communications strategy to get you more sales from your qualified traffic.
When it comes to structuring your website, a range of variables come into play. Often, decisions are made based on aesthetic appeal, which is of course an important design element, but shouldn’t be your site’s sole focus.
Your website should be much more than just an online showcase of your company’s abilities – it should be a cost-effective sales channel that drives business growth.
There is no definitive conversion rate that will satisfy all types of businesses competing online. There are too many variables to suggest a consistent rate that all businesses should aspire to. Instead a consistently improving conversion rate is a fairer measure of continuous success.
The conversion rate of your website, or a particular page of your website, is the rate at which site visitors convert into potential customers. Conversion Rate Optimisation is geared at improving this rate.
While most Australian business owners focus on rankings and traffic, conversion rate and Bounce Rate are the most important online marketing statistics for website owners.
Google Website Optimiser is another free tool from Google which allows you to evaluate the effectiveness of different web pages within your website with a view to making changes to improve the overall efficiency of your site.
After developing a new site, whether you have designed and built the website yourself or engaged the services of a professional web design company, your website will now need to be hosted by a web hosting company.