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#TBT Top 10 Most Memorable Australian TV Ads

We are pretty lucky at ROI.COM.AU, our close ties with the people at Google ensures we are always kept up to date on the absolute latest enhancements to the suite of Google Advertising products. The digital world is forever changing and at times the

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Has your business been given the flu shot?

It’s that time of the year when unfortunately some of us catch a cold or the flu. But alas, there is no need to worry - just buy a “jab” of the flu shot and you’ll be fighting fit for the next six months….Right? Whether it is your

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Fighting back against online travel giants

ONLINE travel agencies (OTAs) can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent ho

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You service your car, so why not your website?

IT'S the second month of the year and all businesses are in full swing. If growing sales from your website is on your mind, this is not the time to take short cuts. To grow sales quickly it is easy to focus on: More Traffic per month Ge

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The Lessons Learned in 2015

Looking back on 2015, it has been a year where the ROI.com.au team has invested heavily in knowledge across all forms of digital marketing and become far more integrated into the business results achieved across our client base. Below, I have summar

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Digital Marketing Myths You Need To Know

REMEMBER growing up being told that eating carrots would make you see better? We believed it because we didn’t have the resources to check and we’ve heard it so many times that we thought it must’ve been true. At ROI, our team has come up wit

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Google Will Target Ads Using Email Addresses

[caption id="attachment_16109" align="alignnone" width="590"] Australian marketers can soon take advantage of Google's new email address targeting tool called Customer Match.[/caption] IF YOUR business has a database full of customer email addresses

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What’s the average cost for SEO in Australia in 2015?

Not sure how much you should spend on SEO? Here’s some valuable information that will help you make the best decision for your business. We first wrote an article on SEO costs and pricing way back in 2011; it’s now 2015 and so, so many things

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Why SEO is just as important as SEX

Intimacy, like SEO, doesn’t just magically happen. It has to be built up over time. And much like SEO, often times, the harder you work at intimacy, the more valuable and rewarding it will be. So we’ve decided to kill two birds with one stone

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Why People Ignore Your Marketing Strategy and What to Do About It

Are you tired of being bombarded with emails? Are you sick of being interrupted all day by advertising? You are not alone. In 2015, people have an in-built “advertising detector” and they tune out when ads are pushed in their faces. In this a

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Plan Your Online Marketing For 2015/16 Financial Year

WITH June 30 fast approaching, it's the perfect time for Australian businesses to develop new digital marketing strategies for the new financial year. Many companies are quickly spending any remaining budget to reduce tax bills – some are even th

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How Content Marketing Can Work for Australian Business

Despite all the recent hype surrounding content marketing, the concept has been around for centuries. Its profile has increased massively for one major reason – consumers are fed up with advertising messages and are blocking all that noise out.

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How to Measure Content Marketing ROI

Content marketing seems to be the buzzword of the digital marketing and SEO spheres at the moment. The catchcry “content is king” is accompanied in every article detailing why businesses need to get on the content bandwagon. There’s no dou

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Is Yellow Pages Still Worth It In 2015?

I constantly hear how businesses want to win more local customers, but they’re not certain about where the best place is to spend their local marketing dollars. Is the Yellow Pages really the advertising dinosaur we think it is? In the last five

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Top Social Media Marketing Trends 2015

What are the experts saying? Just like the latest fashion, social media is always changing. According to Jeff Bullas a staggering 72% of internet users are now active on social media. But the statistics don't stop there! A 2014 study by Marketing

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E-Commerce: Five steps to achieve best practice

Building an online store gets more complex by the year. There are many milestones that need to come together at the right time. So it’s pleasing to know there are online shopping businesses whose examples can be followed. Some are pretty mu

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Turn your website into a sales machine

In 2015 your website needs to be treated as part of your sales team. Your website should be measured by how many sales or sales leads it generates every month, rather than what you’re 10 friends think about its look and feel. Your sales team is m

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Why Market Intelligence is ‘The Knowledge’ You Need

Ever wondered how London cabbies learn so many complex road routes? They do ‘The Knowledge’ - the world’s most demanding taxi driver exam. Shortcuts are not an option. On average, it takes 12 attempts to pass the test. Only hard graft, study

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12 Digital Marketing Lessons we Learnt in 2014

How to Make 2015 a Year to Remember for Your Business 2014 was the year websites went mobile, social networks got commercial, content became visual and SEO turned tactical. If digital marketers have learnt anything from the last 12 months, it's t

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What Is SEM?

Short Answer: SEM stands for Search Engine Marketing, and refers to any form of online marketing that focusses on improving a website's visibility in search engines like Google. That means it encompasses both SEO (Search Engine Optimisation) and AdW

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