Melinda Le

Posted by Melinda Le


How Can You Measure the Effectiveness of Your Content?


You could spend hours coming up with brilliant content for your website, but if no one reads it or it isn’t effective, it is virtually rendered useless. Business is about successful transactions and ideally the ultimate aim of your content is to convert a reader into a paying customer.

By using a tool like Google Analytics you can track the effectiveness of your content, combine that with comments from visitors and social media and you have a great way of measuring your content. This can be

If you’re still confused and not feeling quite sure how to go about all this, ROI’s content specialists are more than happy to give you a free quote and assessment of you website’s content.

But should you be specifically looking for? We’ve complied a quick and easy check list for measuring content.

3 simple ways to track the effectiveness of your content


1.       Exposure and Awareness

  • Your ranking in Google
  • Amount of new, first-time visitors to your website
  • Click-through rate
  • Social media metrics- repins on Pinterest, Facebook likes, Twitter retweets


2.       Engagement

  • Length of time spent on each page
  • Are they leaving comments or feedback?
  • Bounce rates
  • Social media metrics


3.       Conversion

  • Lead generation
  • Sales- Conversions to transactions
  • Positive word-of-mouth affirmation




These are the three very basic factors that content effectiveness revolves around. The general timeline to follow would be starting from the first week your content gets deployed (uploaded), track the results in a month and compare the difference in statistics. This gives you a clearer idea of increases or decreases in the relevant analytical measurements for your content.

Got any thoughts or suggestions on other ways you can track how successful your content is? We’d love to hear from you in the comments section down below!  For a more detailed discussion on how to make your content effective, contact roi.com.au today.