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Digital DNA

What is Digital Marketing & Digital DNA?

Digital Marketing involves promoting your brand, product or service through digital communication channels including radio, television and the internet. The most direct element if digital marketing is through the use of the internet which puts businesses in direct contact with their target audience much faster and more accurately than television or radio, and at a significantly lower cost – both in terms of actual investment and research and evaluation.

Digital DNA refers to the digital makeup of your business – your website, digital modes of communication and the data, which when used correctly is an invaluable asset to your business.

How does Digital Marketing differ from Internet Marketing?

Essentially internet marketing is just one element of digital marketing. It accounts for mobile marketing and social media whereas traditional offline advertising media, such as television and radio (and even print), have moved into the digital age and hence now form part of digital marketing.

Can I afford to invest in digital marketing?

The question for modern Australian businesses is this – can you afford not to? Investing in advertising and enlisting the services of a specialist advertising agency can be an expensive business, especially when advertising in print or on TV and radio. Advertising on the internet presents a far more cost-effective alternative that delivers real results for Australian businesses – and it can be done successfully without the services of consultants or advertising expertise.

Successful digital marketing strategies

If you are a large enterprise with a big marketing budget, you probably already invest in digital marketing to some extent. In fact large businesses have a considerable digital DNA in terms of how far reach their digital marketing is, and how much they rely on digital platforms for analysis. If you are new to the area of digital advertising, the internet presents a huge opportunity for your business.

While advertising on television and radio usually requires the input of a creative advertising agency, advertising your business online presents an opportunity to put your business within reach of your target market for a fraction of the cost – all it requires is effort, a willingness to learn and adapt and of course, a good understanding of your target market.

SEO and PPC are self-manageable elements of digital marketing

Managing successful advertising campaigns on AdWords, Google’s pay-per-click advertising platform and learning to use their web traffic analysis interface Google Analytics are quite basic elements of succeeding in the online space. It takes time but it is becoming an increasingly necessary element of marketing strategy. The easiest long-term win for businesses looking to succeed online is through the implementation and management of a search engine optimisation (SEO) strategy. It’s free to any website owner willing to use it. Many Australian business owners view SEO as some form or dark art requiring specialist knowledge. It’s not that complicated, any business owner can learn and apply the basics quickly but expertise takes time to develop.

Many websites, including this one, provide regular tips and advice to help Australian firms to succeed online. The most important thing to remember with SEO is this – an ad hoc approach will not do. It may deliver staggered or occasional successes but if the objective is to maximise your businesses potential, a deliberate, sustained SEO strategy is the best and most cost-effective way in which to do so.

SEO is the most cost-effective form of digital advertising

Search engine optimisation is often seen as somehow different to advertising, but it’s not. In effect what SEO does is puts your company in view of people actively searching your product or service. No other advertising strategy can deliver that level of accuracy. It takes considerable effort to get to the top of Google’s lists for relevant search terms but doing so leads to a huge influx in qualified traffic, which can convert into sales.

Converting visitors into customers is a whole other discussion but providing them with an informative, easy-to-use website is the most fundamental starting point. If they are impressed they will return and build a level of trust in your brand which in turn will lead to repeat customers.It’s important to remember that SEO is a long-term strategic process. If you need instant results, an AdWords campaign is a quick win, but often more expensive and not scalable in terms of cost effectiveness.

Enlist the services of experts in digital marketing consulting

If you were offered hundreds and potentially thousands of genuinely interested visitors to your website every month, what would you be prepared to pay? Depending on your business size, growth expectations and short- medium- and long-term goals, you can enjoy significant success and a huge return on your digital marketing investment by opting to invest in search engine marketing.

roi.com.au are experts at digital marketing success and have helped hundreds of Australian elements to make use of their digital DNA effectively to deliver consistent success and business growth.