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Getting More Traffic From Search Engines

Understanding how to get more Google traffic

This article is aimed at website owners who want to gain a basic understanding of how to get more traffic to their website through search engines, rather than relying on direct traffic from word of mouth and offline marketing campaigns.

Offline marketing and positive word of mouth from existing customers is a good way of bringing traffic to your website but compared to a well-managed search engine marketing strategy, traffic from offline sources more often than not represents a tiny fraction of traffic generated through search engines such as Google.

A Google Analytics account helps you understand your search engine traffic

If you intend to increase traffic to your website by getting traffic from search engines like Google, you will need to see what traffic you currently get in order to measure any improvements. This can be done through a Google Analytics account – if you don’t have one, you should have one, it’s free and a valuable source of information not only on traffic but also on how your site is performing.

Google Analytics breaks down site traffic into search engine traffic, direct traffic and referring sites traffic so you can see exactly what visitors come from the respective sources. High numbers of direct traffic tends to come from repeat visitors and it is a good reflection of how strong your brand is but for new customers searching for a product or service you provide, search engine traffic is where you need to focus your efforts.

Analytics will present traffic from the various search engines including Google itself, Yahoo and Bing and also separates free (organic or natural) traffic and paid-search traffic from sources such as AdWords. Traffic can be compared historically to measure changes in traffic flow from all sources.

How to get more search engine traffic from Google and other search engines

There are two ways of getting more traffic from Google – paying for it, through a Google AdWords campaign or implementing a search engine optimisation strategy geared towards attracting more traffic through the free organic Google listings (the main body of search listings).

Search engine optimisation is a long-term approach to ranking highly in the organic listings of Google and other search engines. As the majority of searchers use Google, strategies tend to focus on Google and often those efforts have a knock-on effect for Yahoo and Bing however targetting Yahoo and Bing directly can have positive traffic results in certain niches, geographical locations and target markets.

Research has shown that organic traffic represents better value than paid-search traffic so investing in AdWords alone is a restrictive approach and not a recommended course of action long-term.

Get relevant search engine traffic with a strong SEO strategy

A good SEO strategy involves sourcing strong external links from authoritative websites to make your own site more visible to the search engines. It also requires a user-friendly website which users enjoy visiting and a strong sitemap which enables Google to index it thoroughly. Indexing essentially means determining what your site is about in order to match it to the searchers it may be relevant to.

Writing fresh, relevant and interesting content with regular updates geared towards grabbing and holding your target market’s attention is a positive way of improving the quality of traffic you receive to your site – you want qualified visitors who are likely to buy from you, not just better numbers.

In order to make your site visible to those qualified visitors, you need to know what they are searching for and write those key phrases into your on-page content and meta and title tags. This is how you improve your rank for those specified keywords, which ultimately gets search engine traffic to your website.

The aim of your SEO strategy is to get to the top of the first page of rankings for keywords relevant to your business – that’s where the vast majority of search engine traffic goes.  Doing so for the most competitive key phrases in your industry can be tough but a sustained effort can eventually see success.

Targeting long-tail keywords in the initial phases of your strategy is a good approach if your industry is competitive online. This approach enables your business to get relevant search engine traffic which improves your sites profile in Google’s eyes and that has the knock-on effect of improving your rankings for those competitive keywords as Google will consider your website to be more relevant for search terms related to those you are ranking well for.

Let roi.com.au manage your search engine optimisation campaign

A successful search engine optimization strategy takes considerable dedication of resources with most companies now allocating at least one staff member to managing the process. Our SEO page is filled with information to learn more about SEO. If you don’t have the resources to commit to SEO, trust the services of the experts at roi.com.au, we successfully implement and manage SEO strategies to deliver top rankings and qualified search engine traffic to hundreds of Australian businesses. Trust roi.com.au – we put your business first!