CONTACT
US

Local.

FILTER:
How To Target Local Customers Online

Your customers think local - does your website? 1) Where do your current customers come from? The first step is to take some time out to think or run a report on where your customers come from. Find out about certain postcodes or capital cities

READ ON

Glocal Marketing Approach, Strategy & Future Trends

The traditional notion of a 'mass market' is no longer relevant. Consumers today are splintered into many small sub-segments, with each demanding services and products customised to their highly specific needs. Thanks to the instant global reach of

READ ON

Why should I optimise places?

According to Google, 97% of consumers search for local businesses online. Ensuring you have offered customers complete, accurate and meaningful information at the exact moment they are searching for the products and services that you sell is likely t

READ ON

What is Google My Business?

Short Answer: The Google My Business tool adds your address to the Google maps database. If someone types your business name into Google Maps it will come up with the destination of your storefront. Google My Business can also help you rank for keywo

READ ON

How Do I Manage Multiple Google Maps Listings?

Short Answer: If your business has multiple physical locations, listings should be created for each location under the one Google My Business Account so that they can be easily managed and found in Google searches. If you have 10 or more business loc

READ ON

Google Updates US Local Search Algorithm Now Known as Pigeon

  Google Pigeon, announced at the end of last week, is an update to the local search algorithm. It’s the largest update to this algorithm in a while, and one that has been long overdue. With people’s search habits evolving, plus all the effort G

READ ON

Google My Business – The New Integrated Local and Social Platform

Combining Google+ with the updates that occurred to Places in February, Google has introduced a new uniform interface called My Business. This update is designed to help local businesses and brands manage their presence, to be found and to connect w

READ ON

Google Places – A Great New Look with a Great Big Problem

February saw the beginning of Google rolling out updates the Google Maps dashboard (now known as Google Places). This new version was meant to be a step in the right direction to creating a user friendly interface that can connect a range of Google s

READ ON

Why have I been sent messages from Google to verify my Places listing?

Background on the Google Places Verification Update Google has recently upgraded the Google Places for Business dashboard, giving business owners an new updated interface, more ease in updating their business information, and updates on the status of

READ ON

Four Tips To Optimise Your Local SEO Business Rankings

With an increasing number of customers now relying on search engines to find information on businesses in their area, local search is becoming more important for your local business listing than ever before. By following these four tips for optimisi

READ ON

Google’s shift towards local results will benefit small business owners!

For many years, large businesses with big marketing budgets would typically rank top in Google Search for generic keywords that, in many cases, were just not relevant to them. To use an example, when you typed in something like “Carpet Cleaning”

READ ON

Google Plus Local App Now on iPhone – Available in Australia

The Google Plus Local phenomenon has hit iPhones around the world, replacing the old Google Places app in the iOS with a much more interactive interface. The Google Plus Local app was made available in the iTunes store worldwide from 2 July. Changes

READ ON

Yelp joins Apple Maps & Becomes a Must Use for Businesses

Apple has joined the interactive local search party with their recent announcement that Yelp will be integrated into their brand new maps application on iOS 6. This follows on from Yelp teaming up with Bing and the recent Google+ Local and Zagat adva

READ ON

Google+ Local Reviews – Why They Are Important & How to Get Them

As mentioned last week by our Local Search guru John Rosato in his article on the benefits of Google+ Local, reviews carry a lot of weight. With the addition of Zagat to Google+ Local, reviews are set to become a major force in your online marketing

READ ON

The Battle for Local Search – Bing and Yelp VS Google+ and Zagat

Local SEO just keeps getting more competitive. First, Google+ introduced Local and combined it with Zagat to provide a more in-depth local search interface. Then late last week, Bing added Yelp reviews to its local search results to combat the produ

READ ON

How to use Google+ Local to benefit your Business

The last few weeks of Local SEO have been manic as Google strives to integrate Google+ Local into everyday searches. The introduction of Google+ Local and changes associated with it are important for businesses to note as consumers are increasingly r

READ ON

Google Places Replaced By Google+ Local – Australian Rollout in Effect

Google has redefined its local search results by introducing Google+ Local to replace the current Google Places system. The move, announced on Wednesday, further integrates the Google+ network into everyday search, joining the +1 feature as Google a

READ ON

New Look for Google Places in Australia

More evidence of changes to Google SERPs Google's search engine results pages have undergone a huge number of changes in the last 12 months. A few of those changes the integration of Google Places for blended organic search results; the inclusion of

READ ON

Duplicate Google Places listings

Overcoming the problem of duplicate Places listings Sometimes duplicate listings appear in Google Places without anyone from you company creating them - usually as a result of a directory listing in a local directory, such as Yellow Pages.These dupl

READ ON

Google Places listings – why outsource to the professionals

Google Places can take time to deliver the results you require Google Places is fast becoming an integral aspect of business’s SEO campaigns. It provides a quick and effective way to position websites on the first page without having to go through

READ ON