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Google Penguin update: What you need to know

Google’s new algorithm Penguin 4.0 has now gone live. David Pocock explains how these changes will affect your website and what you can do to avoid plummeting down the search results. What is Google Penguin? Put simply, Penguin is the name fo

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QANTAS RADIO – Founder and CEO of ROI.COM.AU Ewan Watt talks business with Alan Kohler

Founder and CEO of ROI.COM.AU Ewan Watt discusses digital marketing trends. Where it is at now…and where is it heading? LISTEN BELOW. [audio mp3="http://www.roi.com.au/wp-content/uploads/2016/01/Ewan-Watt-Q-Radio

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Melbourne Cup Winning Icon Michelle Payne – New ROI.COM.AU Ambassador

ROI.COM.AU has announced Melbourne Cup winning jockey, Michelle Payne as agency's Ambassador for the next 12 months. Ms Payne, the woman who famously stopped the nation in 2015, will be involved in a number of events with ROI.COM.AU designed t

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ROI.COM.AU Launches Sydney Office

ROI.COM.AU is pleased to announce the launch of it's Sydney office on the 11th of August at a cocktail event held in conjunction with Google Australia. ROI.COM.AU CEO Ewan Watt and Google Australia's Mitchel O’Donohue covered the latest updates

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Has your business been given the flu shot?

It’s that time of the year when unfortunately some of us catch a cold or the flu. But alas, there is no need to worry - just buy a “jab” of the flu shot and you’ll be fighting fit for the next six months….Right? Whether it is your

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Fighting back against online travel giants

ONLINE travel agencies (OTAs) can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent ho

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Car insurance: Who is winning the digital battle?

Car insurance is arguably the most competitive industry in Australia. The rivalry is at its hottest online, in this article we rate the digital performance of the five major brands. 1. Who had the most overall traffic?  

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Facebook re-invents Like button: What does it mean for marketers?

OFFICIALLY live in Australia as of Thursday, Facebook users now have a more detailed way to express their feelings through a range of new emojis. Positioned next to the “like” button, the new emojis of “haha”, “love”, “wow”, “sad

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Google AdWords Unveils Changes to Ad Positions

Google Removes Sidebar Ads From SERPs Recently Google announced worldwide changes to desktop search results that will impact advertisers across the globe. They are removing sidebar ads for desktop SERPs. This means desktop wi

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Grow Fast – Think and Measure Differently

My new year’s resolution was for ROI.com.au to “raise the bar” when it comes to website performance reporting. You can’t manage what you can’t measure, and if you are not measuring the right things your business is leaving potential va

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Calculating AdWords Account Level Quality Score

Have you ever noticed that every new keyword you add to an AdWords account has a default quality score of 6? Only after being live for at least a day and receiving some impressions will it change. This is because in July 2015, Google implem

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You service your car, so why not your website?

IT'S the second month of the year and all businesses are in full swing. If growing sales from your website is on your mind, this is not the time to take short cuts. To grow sales quickly it is easy to focus on: More Traffic per month Ge

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Custom Web Design: New Age Caravans

Background Established in 2009 with an aim to meet all aspects of Australia’s diverse travel culture, New Age Caravans lost no time in emerging as a leader in building top-quality caravans. With over 30 layout options ranging from compact to deluxe

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Publish your prices online or not?

LOTS of business owners have told me they don't want to publish prices on their website because: It attracts the wrong customers They don't want competitors to copy and discount They offer custom products, so all pricing is different and they do

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Lower or raise your prices? ROI.com.au experience share

AT ROI.COM.AU we are fortunate to work with a diverse range of businesses and have been exposed to a huge variety of marketing campaigns. So when it comes to pricing, we may not have the Harvard economics business degree, but we have some amazin

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Brand connection moments that can have a big impact

I LIKE to run sessions at ROI.com.au where we simply type keywords into Google for a huge variety of businesses and I ask everyone in the room which business they would choose? I call this the “brand connection” moment This is the tim

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The Lessons Learned in 2015

Looking back on 2015, it has been a year where the ROI.com.au team has invested heavily in knowledge across all forms of digital marketing and become far more integrated into the business results achieved across our client base. Below, I have summar

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Websites that read your customer’s mind

In 2015 many business owners are challenging the value of web statistics placed in front of them. How could I receive thousands of visitors every month and yet such a small number of sales? Fair question. The fact is our connected world has become

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Digital Marketing Myths You Need To Know

REMEMBER growing up being told that eating carrots would make you see better? We believed it because we didn’t have the resources to check and we’ve heard it so many times that we thought it must’ve been true. At ROI, our team has come up wit

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Mobilegeddon….Six Months Later

THE DUST has settled and the panic is over. It’s been six months since Google’s Mobile Friendly Algorithm Update, and many are starting to think the mobile-hype was exaggerated. As of April 21, websites not deemed “mobile friendly” were

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