Posted by Robert Somers


Australia’s Leading Mobile Friendly Websites Revealed


What exacty makes a good mobile website? We’ve come up with five of the leading mobile websites in Australia and analysed what they are doing right.

With Google’s April 21 Algorithm change set to make having a mobile-friendly website critical for rankings, it’s even more essential that your website is optimised for all devices.

You need a good navigator

You cannot create a good user experience without a functional navigation bar.

New users will look for and scan your navigation so it is crucial to give a good impression without getting them lost.

Top and left navigations are typical on large screens, but the lack of room on small screens changes the game for mobiles. Using a large app-style in the footer of the page has become a trend in 2015, and many of the best mobile websites have separate navigation bars at the top and bottom.

“It’s still about 50/50 at the moment,” ROI web developer Mathew Simpson explained.

“The increase in the use of mobile apps has meant people are more likely to use the large navigation buttons at the bottom of a page. But there are still many people who don’t understand how apps work, and they look for the traditional web page nav bar below the address.”

Screenshot of Health.com.au mobile site

Call-to-action buttons are essential

It makes no sense, but many business websites never ask their visitor to take action on anything.

Websites that simply act as a brochure aren’t going to clinch sales or build your email list. You must ask your audience to do something with a clear call to action.

And tracking the hits on a call to action button should also be set up. Monitoring trends with these stats can provide valuable business information.

Melbourne City Mazda nails it with its click to call function.  It always displays prominently, whatever the user’s device.

Screenshot of City Mazda mobile site

Keep content consistent

Mobile visitors want to see a version of your site with colours, themes, and content similar to the main site so they can be certain that they’re on the right site. But they expect the actual structure of the page to be fairly different.

Punters.com.au has mobile site that is very easy to use, but contains the same depth content as its desktop site.

Screenshot of Punters.com.au mobile website

Add Google Maps driving directions

Adding Google Maps driving directions makes it simple for people to find your business. It also creates a positive experience for your customers right from the beginning.

Fletchers Real Estate takes full advantage of Google Maps by providing directions to each of the properties it has on the market.


E-commerce is all about speed

More than 15% of all e-commerce sales are made from a mobile device. However modern customers quickly become frustrated when they have to wait for slow page loads.

In most cases, they will simply give up on your mobile site if it takes too long to navigate.

Kogan is a leading online retailer in Australia because it’s mobile site is fast and easy to understand, yet still displays the required product information to convince customers to purchase.

Screenshot of Kogan mobile website

Unsure of how your website stands up to mobile or what you should do to go mobile friendly? We can help you prepare for April 21.

Related Articles

  1. Everything You Need to Know About “Mobilegeddon”
  2. D-day fast approaching for mobile friendly websites
  3. Mobile Usage Fast Facts

Other Resources

  1. “Mobilegeddon” Is Coming on April 21 – Are You Ready?
  2. Finding more mobile-friendly search results