GOOGLE is under fire for a lack transparency again, after it was revealed its Penguin and Panda anti-spam algorithms have not been updated for six months.
What do you think of Google’s algorithm update transparency? Let us know by leaving a comment below.
The filters weed out websites that use dodgy link building and spam tactics to boost SEO ranking.
They stay on a blacklist, with destructive SEO consequences, until a new filter is circulated.
Google last year said the filters were constantly running. But now it says there are still lengthy delays between manual data pushes.
The latest criticism has come from Search Engine Land editor Danny Sullivan, who said Google was “flip flopping” with its public messaging.
“Google has suggested that having to wait months between Panda and Penguin updates would be a thing of the past, since these (updates) were supposed to be happening on an ongoing basis now,” Sullivan wrote.
“But the company flip-flopped about this last week. Both still work on a periodic basis, with months elapsing between updates.”
What does this mean for websites penalised for having thin content or low-quality links?
Publishers hit by Panda can scramble to improve their websites as much as they want, but it’s a waste of time and effort until the next Panda or Penguin updates are deployed.
So if a business was hit by the last confirmed update in late October 24, it would have remained penalised in search rankings in the meantime.
ROI.com.au web team leader Matthew Simpson said businesses impatiently counting down the days until the next Penguin and Panda updates should use the time wisely.
He said business should make certain their websites were completely optimised, so that their rankings return immediately following the next deployment.
“Once the underhanded backlinking techniques are rectified and the duplicate content is removed, it might be time to consider creating some in-depth content for your website,” he said.
“Remember that content on websites is for the user, not for search engines, so if you don’t have the time to write something decent, hire a professional who does.
“Penguin makes it harder and harder to fool the search engine with generic, badly spun articles and product information.
“The real focus of SEO is to help quality websites and businesses attract more traffic online, and whilst keeping up with Google’s constantly changing algorithms can be a drag on productivity, taking shortcuts to get there will do more harm than good.”
Register for a Free Link Audit to determine if your site is at risk of future Penguin penalties