CONTACT
US

Thoughts.

ROI.com.au

Posted by ROI.com.au

FILTER:

Quick Tip of the Week – Easy Ways to Keep Content Fresh

Time for new content

WE’VE all heard how regularly updating a website boosts traffic. But most people don’t have time for that.

Here’s how to keep it fresh when you’re time poor.

Install social media plugin on website

Amplify your social media feed by republishing posts on your website. Plugins can be installed that work as automatic feeds. This can even include widgets that show your Twitter or Facebook feed. So you can update a website without even touching the CMS.

Publish testimonials or client feedback

Add a page dedicated for monthly specials and change the special at the beginning of every month. Your visitors will bookmark your page and might even check back next month to see what the new special is.

Add your monthly special or product feature

If you have a new product or service, why not add it to your website to let your visitors know.

Turn Phone Calls into FAQs

When you find your time disappearing answering the same questions on the phone, try answering them on your website. Add a page of Frequently Asked Questions (FAQs) and get ahead of your customers – answer their questions before they’ve even asked.

Man using type writer at old-fashioned desk

In the wake of 2012’s Google Penguin update, regularly posted quality content is the recommended method to getting more traffic to your website.

So these simple strategies will only have a positive impact on your website’s SEO.

Remember your content should not be overly ‘salesy’. And don’t forget to include your desired keywords or phrases to capture search.

 

  • Google favours websites that contain unique content

  • Update your website as regularly as you can

  • Include your keywords and phrases in your content

 

MORE: Plan Your Online Marketing For 2015/16 Financial Year