Posted by Robert Somers


ROI.com.au and the new VAFA website

VAFA player kicking a football

Why VAFA made a change

With its website now attracting more than five million page views per year, the Victorian Amateur Football Association needed a website that enabled it to properly engage with its massive community.

The need to enhance the website was an obvious one, so VAFA has partnered with ROI.com.au to deliver the all new www.vafa.com.au in time for the 2015 season.

“Our former website was a little tired and was due a facelift, so this likely would have happened soon,” VAFA CEO Michael Sholly explained.

“The VAFA now has a cutting edge website that is not only more engaging for users but will also be completely mobile friendly.”

New and enhanced features

  • All 74 VAFA clubs now have their own portal displaying fixtures and results, latest news, club information and contacts and an integrated location map, as well as a history of their time in the VAFA.
  • There is also a clever find your club feature, where you can enter your postcode or suburb and an interactive map of the nearest VAFA club will give you options of the clubs closest to you.
  • VAFA TV is now completely integrated as part of VAFA.com.au, which means match highlights, interviews and feature shows can be watched easily, anywhere and anytime.
  • Amateur footy followers will enjoy the history of the VAFA section that includes links to vision of grand finals and representative games as well as player profiles of the past champions of the VAFA.
  • There is also a new sign up to the VAFA Newsletter feature meaning players and fans won’t miss the latest news from the VAFA.

What’s involved?

The web development team at roi.com.au worked across a four-month period during the off-season and launched the new product during early March.


VAFA now has complete advertising control

Because it is now hosting the domain itself, VAFA now has full control of its online advertising structure. That allows it to reward businesses which already sponsors by building stronger relationships with them.

Website design

Re-launching a website is an enormous project. It is crucial that the right steps are taken from conception up until the launch date. Partnering with ROI.com.au allowed VAFA to concentrate on carefully deciphering exactly what it wanted from its new website, now and into the future. “We wanted a web product that would enable us to fully integrate our own sponsors. All we at VAFA had to do was communicate that to ROI and they did the rest,” General Manager of Media and Communications Andrew Leonard explained. “There was never a challenge that was too great to conquer. You just need to know what you want.”

What the future holds

Many commercial sports websites would be envious of VAFA’s five million page views annually.

But VAFA.com.au’s plan for the future is simple.

Keeping the 250 football teams and their followers engaged throughout 2015 and beyond will remain the priority.

And the new website will allow the not-for profit organisation to reward its sponsors with effective advertising.