Posted by ROI.com.au


The ROI Wrap: Latest Content Marketing Trends 2015


Edition 3

Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.


January has come and gone. What progress have you made on your content marketing strategy? We investigate what the best tactics are to deploy in 2015.

For website developers, we have a piece on what not to do to your website and another on how to get your site into shape for 2015. And be sure to view some of our own best website designs.

We also provide you with an article on how to engage with Twitter Influencers to boost your company’s profile.

Find out how social media can add financial value to your company. And read an A-Z guide on how you can do better on social media.

Plus, we introduce a new feature for The ROI Wrap – Tweets of The Week. We share the latest opinions, news and updates from the world’s leading digital marketing thinkers. Start engaging with them right here.

And don’t miss our CEO’s Quote of the Week. In this edition, you can view Ewan Watt’s 3-minute video in which he shares his thoughts on the key areas business should be focusing its efforts to get ahead in 2015.


Tweets Of The Week





What Content Marketing Tactics Will Keep You On Track for Success in 2015?

Top content marketing blogger Jodi Harris asks: “How can you determine which content marketing initiatives are really worth your (precious and limited) time and budget?” Read on to find out her answer.


10 Common Mistakes To Avoid On Local Websites

Why just focusing on what you sell doesn’t work, and nine other traps that should be avoided for local search success in 2015.


5 Search Ad Copy Resolutions For 2015

Some thought-provoking tips on how to improve your ad writing for PPC.


How to Use Seed Content to Build Relationships with Influencers

Have you ever wondered how to get Influencers to share your content? Read this article to find out in three steps.


6 Social Media Practices That Boost SEO

The always knowledgeable Jayson DeMers provides information on mixing SEO and social media, such as growing your number of followers and increasing brand awareness.


Running Out of Topics to Blog About? Follow These 5 Simple Steps

A useful and easy guide to help overcome the dreaded writer’s block.




5 Essential SEO Techniques To Master In 2015

What should be on your list of SEO skills to learn this year? Author Jim Yu suggests five techniques to master.


26 Tips for Improving Your Social Media Marketing

An A-Z guide for creating better social media content – from adding audio to zeroing in on YouTube.


5 Actionable Steps to Get Your Site in Shape for 2015

A great read that walks you through the best ways to get better Google rankings with a smart SEO campaign.


Five Ways Social Media Increases Company Values

Thinking long term? A company that has modern processes like social media is far more likely to be worth more money to prospective buyers. Find out how to build the value of your biggest asset.


Quote from the ROI CEO

Ewan Watt: “Anyone can go to Google, access this incredible amount of information. So your customers are more knowledgeable than ever before and you need to stay ahead of the game. Investing in online and showcasing your knowledge in terms of things like social and content marketing is an absolute essential in 2015”
How Business Can Get Ahead in 2015

Read The Latest On The ROI Blog

  1. Market Snapshot Report: Computer Electronics and Kogan
  2. What Is LinkedIn?
  3. Glocal Marketing Approach, Strategy & Future Trends
  4. How Business Can Get Ahead in 2015