Posted by ROI.com.au


The ROI Wrap: Digital Marketing On A Budget

Budget button on keyboard

Edition 10

Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.


It’s the 10th edition of the ROI Wrap! This week, we supply you with two articles on how to do digital marketing on a budget. One will help with your content marketing and the other with how to perform a competitive PPC campaign. These are must-reads for all small business owners.

Also in this week’s edition, how to create a simple About Us web page guaranteed to impress your customers. And if you’re after more on web design, make sure you read the skills every web designer must master and the check list for a site redesign.

For those wanting to improve their social media, make sure you read about how researching your competition can help.

And of course, there’s the Tweets of the Week and a new edition of Digital TV. In this week’s episode, ROI Content Marketing Manager Patrick Briscoe tells you his rules for social media. We also launch a new feature this week- “What Is…” Every week we’ll demystify a SEO, PPC, Web Design topic.

Finally, the feedback and engagement for The Wrap has been wonderful over the previous nine editions. Thank you to our readers for their support. We look forward to bringing you more news, information and tips over the coming editions.


Tweets Of The Week





Blog of the Week:

How to Tackle Content Marketing on a Budget

A methodically in-depth article detailing a step-by-step guide on how to get your content marketing plan off the ground.


10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)

“Your Landing Page Should Be Your #1 Priority” and nine other pieces of advice for a cheap PPC campaign.


7 Skills Every Web Designer Must Master

Nowadays, web designers need to be well-rounded in their skills set. Can you write copy? Do you know the design process? What about having business skills? Read on to see if you have all the skills needed for today’s design environment.


Web Designer Creating Website



What’s The State Of Link Building For SEO In 2015 & Beyond?

To link build or not to link build? That is the question. SEO guru Jayson DeMers provides the answer


9 Simple Tips For Making An About Us Page That Works For Your Brand

An About Us page is often the most frequently visited sections on a website. Find out how telling a story, talking about your audience and including different media can make this prime website real estate an easy win for your business.


3 Keys To Understanding Your SEO Needs

“I know I need SEO, but I don’t know exactly what I need.” Worry no more, this article will help you determine the specifics for your business.


5 New Facebook Features and How Marketers Should Use Them

Facebook is always evolving. Are you taking advantage of the latest updates such as video playlists and multi-product ads?


Man looking at Facebook


Checklist: Launching a Site Redesign

Launching a website redesign is fraught with issues and potential headaches. Luckily, Search Engine Watch has you covered with this check list.


Google News Prefers HTTPS URLs & Will Show Those First

Google’s Community Manager Stacie Chan reveals how Google News ranks HTTPs content.


Ways to Research Your Competition With Social Media

By analysing the social media of other businesses every three to six months, you can find out how to improve your own social media marketing efforts. Learn what you need to do in this useful blog.


Why Your SEO Strategy Isn’t Working: Searches You Need To Optimise For

Are you optimising your site for the different stages of the buyer’s journey? This piece will tell you how to for navigational, informational and transactional searchers.

What Is…

An Unnatural Link?

Unnatural Link
“Unnatural Links are patterns of artificial, deceptive, or manipulative links and are violations of Google’s Webmaster Guidelines.”
Learn More


Quote From The ROI Content Marketing Manager

Patrick Briscoe: “Social media marketing is about tapping into the emotions, the desires and the aspirations of your audience. ”

5 Golden Rules to Prosper on Social Media

While social media has been ever growing, even back in 2011 Australians were using it more than any other developed country.


What methods have you found useful to undertake digital marketing on a budget? How do you research your competition using social media? How will link building evolve after 2015? Leave a comment below.

And if you need help with anything we feature in this week’s Wrap, please feel free to contact one of our experts.


Read The Latest On The ROI Blog

  1. D-day Fast Approaching for Mobile Friendly Websites
  2. How to Measure Content Marketing ROI
  3. Australian Social Media Statistics: How They Matter to your Business in 2015


Previous Editions of The ROI Wrap

  1. Businesses Choosing Instagram Over Facebook
  2. Are You Prepared For “Mobilegeddon”?
  3. Why Video Marketing is King in 2015