Posted by ROI.com.au


The ROI Wrap: Businesses Choosing Instagram Over Facebook

Facebook and Instagram

Edition 9

Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.


Should you be changing your social media strategy? A recent survey of the top 250 brands in the world has revealed that they are ditching Facebook in favour of Instagram. Why? Because unlike Facebook they know everything they post on the platform will appear in their fans’ feeds, which is increasingly a much younger audience on the image network. As an Australian business, will you be following the trend set by brands such as Mazda, Coca-Cola, Nike, and Dove? Our article of the week explores the data.

The week wasn’t all doom and gloom for Facebook, with the social network trialling a new advertising feature that could provide huge insights into the audiences marketers are targeting.

Carrying on from last week’s Mobilegeddon news, we provide you with an article that helps you figure out how much traffic you could lose from the changeover.

In what could be a growing trend, make sure you read about creating bilingual website support without jeopardising your SEO.

And as always, we supply you with the Tweets of the Week and Quote from the ROI CEO.


Tweets Of The Week




Blog of the Week:

Brands Are Now Posting More to Instagram Than Facebook

Big brands are flocking to photo sharing mobile application Instagram and abandoning Facebook in the process. Read how a recent report sheds light on the changing social media landscape.


Is SEO or PPC Right for Your Business? Ask Yourself These 3 Questions

SEO and PPC campaigns don’t have to compete, in fact a complementary campaign can achieve a stronger search strategy. This article discusses how this can be done.


How to Create an SEO-Friendly Multilingual Website

The Internet is making the world more connected. Learn how you can benefit from implementing bilingual websites for local areas.


Keyboard with translate button


How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

As the dust settles from last week’s big mobile ranking announcement, this article explores how to estimate the impact on your site.


Four Steps to Simplify Your Daily Social Media Activities

Are you working across various social networks and struggling to find the time to update them all? This wonderful guide explains how to focus on what’s important.


Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

Is Google getting desperate? After Firefox dumped Google as its default search engine in favour of Yahoo, Google is now placing a big message asking users to switch back.


Screenshot of Google asking users to switch on Firefox


Facebook Introduces Topic Data: Learn What Your Audience Is Discussing on Facebook

Could this be the future of Facebook advertising? The social network has announced a trial program that allows marketers access to information on the events, brands, subjects and activities audiences are talking about on Facebook.


Can You Grow Your Organic Traffic Without Generating Content?

Organic traffic doesn’t have to be forced by huge amounts of content. This article provides a detailed analysis on how this can be done.


Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles

Have you noticed the changes to Twitter’s analytics page? The new dashboard, called the “account home,” presents a overall snapshot of engagement on your account.


Quote from the ROI CEO

EWAN WATT: “Australian businesses need to look beyond traffic and start measuring the quality of the traffic each site is providing. Customers are consuming more forms of digital media than ever before. Just as customers have more choice, so do Australian businesses on where and when they want to position themselves.”
Is Yellow Pages Still Worth It In 2015?

Is your business using Instagram more than Facebook? How much traffic do you think you will lose when Google launches their mobile ranking algorithm? Do you like the latest changes to Twiiter’s analytics homepage? Leave a comment below.

And if you need help with anything we feature in this week’s Wrap, please feel free to contact one of our experts.


Read The Latest On The ROI Blog

  1. Should You Buy Facebook Likes?
  2. Prepare Now For Google Mobile Search Shakeup
  3. Negative SEO: How to Protect Your Website from Vicious Attack


Previous Editions of The ROI Wrap

  1. Are You Prepared For “Mobilegeddon”?
  2. Why Video Marketing is King in 2015
  3. Is Bad Web Design Killing Your SEO?