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What does the new Google Adwords mean for your business?

Imagine 15 years ago, the Yellow Pages sales representative said to your business: A) You can increase the size of your bold listing by almost 50% B) It won't cost you any more money C) You can update your value proposition or sales messaging da

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Google AdWords Unveils Changes to Ad Positions

Google Removes Sidebar Ads From SERPs Recently Google announced worldwide changes to desktop search results that will impact advertisers across the globe. They are removing sidebar ads for desktop SERPs. This means desktop wi

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Calculating AdWords Account Level Quality Score

Have you ever noticed that every new keyword you add to an AdWords account has a default quality score of 6? Only after being live for at least a day and receiving some impressions will it change. This is because in July 2015, Google implem

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What is the difference between Exact and Phrase in Google Adwords?

  What is the difference between Exact and Phrase in Google Adwords? Exact:  Contains only the keywords used in their exact order, no other words in no other order. Exact match keywords are created with square brackets around them [  ] &nb

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What is the difference between Adwords Search Network and Display Network?

Search Network: These are the ads that show up in the Google search engine. They are only available in text format. You would choose this if you wanted your ads to come up as people are searching for your specific product or service. &nbs

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What is the difference between Adwords and Adwords Express?

What is the difference between Adwords and Adwords Express? Adwords: Google’s full PPC (pay-per-click) platform that allows users complete control over their account, campaigns, Ad groups, Ads and keywords. Adwords Expre

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Conversion Rate Optimisation (CRO) – the last piece of your digital marketing pie!

Conversion Rate Optimisation (CRO) SEO. CRM. CTR. CTA. SEM. In the field of digital marketing three letter acronyms are commonplace and at times befuddling so it is entirely feasible that CRO may have fallen between the cracks. CRO refers to

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What is CTR and how do I calculate it?

Click-Through Rate (CTR) Click-through rate is a term used by advertisers and is a calculation of the percentage of clicks an ad receives when compared to its total ad impressions. ‘Ad impressions’ refers to the number of times an ad has been d

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What is the difference between Adwords and Analytics?

The Difference Between Adwords And Analytics? Adwords is Google’s PPC (pay-per-click) platform that allows you to drives traffic to your site. It helps customers to find you and provides detailed reporting on ad spend and performance. A

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What is the difference between Conversions and Converted Clicks?

What is the difference between conversions and converted clicks? Conversions are the total number of desired outcomes completed on your website which occurred through your Google Ad (online sale, phone call, subscribing, enquiry, etc.).

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What is the difference between Adwords and PPC?

What is the difference between Adwords and PPC? This is a commonly asked question on Google search that is rarely answered because most Adwords specialists know this difference intuitively. Simply, Adwords is a brand/type of PPC (P

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Why would I spend money on Adwords when I could use it on other marketing and advertising approaches?

When people are on google they are searching and looking for a solution, they don’t need to be convinced they need it - much like traditional TV or radio. They are already in the momentum of the process of buying because they are proactiv

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DIY AdWords? Or should I hire an expert?

AdWords is a skill and talent like any other, it takes lots of time and experience to master. DIY AdWords can be dangerous and end up costing you more. As they say, if you think paying a professional is expensive wait until you pay an amate

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Why should I pay to have adwords on google when I can get it in the organic search for free?

Adwords is a skill and talent like any other, it takes lots of time and experience to master. Hiring a specialised team in adwords who have a track record of success and high ROI allows you to focus on your business and what you do well rat

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Do the ads actually work? How can you get ads to make someone buy with so little words?

Yes they do, and they are measurable (and scalable). You make it work by keeping it simple. All you need to do is: Make sure that ad is extremely relevant to the search made on google and to what your product/service is. That is

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Can I get invoiced directly from Google for Adwords click spend rather than use my credit card?

You would need to get approved directly by Google for an Adwords credit line on your account. Usually Google only gives the invoicing option to clients who spend over $15,000 a month on Adwords.

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How many people click on Google Ads versus organic search in 2015?

Up until 2010 the average stats showed that approximately 80% of google search users clicked on organic search, and 20% clicks on sponsored links or paid Google advertisements. In 2015 these stats have changed significantly due to 2 main factors:

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Should I Be Using Facebook or Google Adwords for my Business?

If your business supplies a product or service that is usually acted upon on a whim or spontaneously, Facebook is definitely going to be useful to you. If it’s a bigger once off product or service Adwords will serve you better, but that’s not

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Tips For Creating Adwords Campaigns That Align With Your Goals

To create a successful Adwords campaign the most important thing to identify is clear goals. Businesses often know they need more traffic but are unsure how to get it or what to focus on. Adwords clients often share similar goals, as such a lis

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Grow Your Online Sales Without Spending More Money

1. How to measure success - the basics There is a saying 'You can't manage what you can't measure'. Therefore to manage your Adwords campaign you need to have the following core measures in place. Do you know the following stats for your business in

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