What is the Google AdWords Editor?
Google Ad words Editor is a free application from Google designed to supplement the Google AdWords interface. Primarily, it allows the AdWords user to make more campaign changes or account wide changes than you can traditionally do on the internet interface.
The program is available on Mac and Windows PCs and allows you to work offline and make wholesale changes to your AdWords account before uploading to the internet.
Having an offline AdWords campaign editor is perfect for offline analysis, review and sharing with other users.
One of the best features the program possesses is the ability to make bulk changes – change all, or some of, the bids by dollar or percentage value. You can also change masses of keywords from broad match to phrase match, phrase match to exact match, etc.
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