Small Ideas Can Have A Big Impact In Online Business
More and more Australian businesses are recognising the value of the internet as a means of increasing brand awareness, growing sales and exploring new markets but few consider the value the web can deliver in terms of local business. Advertising your local business online presents an excellent opportunity to win new business and strengthen your brand locally, which in turn facilitates a wider geographical spread and more robust business growth.
While more and more people are turning to the internet as a source of information and even to buy products and avail of services, the reality remains that people still prefer to shop locally if they can get a similar standard of product or service at a reasonable rate – the immediacy of buying locally is something the internet cannot match at present and modern consumers are impatient by nature so it makes sense to grab their attention when they search online and offer them a local solution to what they are after.
There is considerable value to be gained for any company willing to invest more in their website and internet marketing for the sake of generating more local business. With over 80% of Australians using the internet on a regular basis, we are becoming ever more dependent on Google as a primary source of information, so it makes sense for local business owners to have an up-to-date, informative website and a strong web presence which is likely to generate traffic and ultimately sales.
Local Online Marketing & Advertising Ideas to Help Grow Sales Locally
Google SEO and AdWords or pay-per-click (PPC) strategies which specifically identify your business’s location and the local areas you serve ensure that your business is at least in the reckoning when your target market narrows their Google search by state, city or even suburb. Including an interactive map and directions to your premises on your website can also attract local searchers but Google Maps is the optimal idea in this instance as it will identify your business location in relation to other businesses, places and local landmarks that your target audience probably already knows.
Claiming a Google Maps listing is also a valuable online marketing tool for your local business. The listing is free so it’s a good idea to get one and it can help to improve the overall visibility of your website online.
It is worth considering online advertising directories as a means of marketing your website and your business. There are numerous industry-specific and general business directories online and having your business listed is a good idea and a cost-effective means of improving your online presence.
As a provider of local search marketing services, roi.com.au knows what works for local businesses across numerous industries right throughout Australia. Our local search marketing and online advertising services have helped hundreds of businesses in Adelaide, Sydney, Melbourne and beyond to grow their bottom line. Contact us today and find out how our local advertising and search marketing knowledge can put your business first in 2011.