SEO Tips & Articles | roi.com.au

Latest Blog Articles: SEO

Advance your online strategy with technical SEO

Technical SEO is generally a topic for more advanced search engine optimisation strategies. This blog category should really only be explored once the basics of on-page and off-page SEO are managed appropriately and performing consistently well. ROI’s SEO services and strategies are implemented by leading industry professionals well versed in the ins and outs of a technically sound website. Find out how we can help you here.

Latest Articles:

Exclusive Analysis of Penguin 3.0 Update

Posted on November 11, 2014 | Written by Ewan Watt

The biggest lessons business has learned after years of investing in SEO are that the cost of failure is high and there are no silver bullets. When Google started rolling out the latest Penguin algorithm update last month, experience told …

Our On-Page SEO Checklist

Posted on November 10, 2014 | Written by roi.com.au

Ever wondered what goes on behind the scenes at ROI.com.au to make your website bullet proof for SEO? We’ve created a checklist which highlights the technical steps we take that ensure you’re ready to get the highest possible organic page …

Why do SEO?

Posted on November 10, 2014 | Written by roi.com.au

It’s targeted marketing that you need to do if you’re expecting customers to find your website organically. What do you mean ‘Optimisation”? How many times have you searched for something and clicked thorough to the 5th page to find what …

How Does ‘Keyword Threading’ Differ to ‘Keyword Stuffing’?

Posted on November 5, 2014 | Written by Melinda Jennings

The Short Answer: The age old question when it comes to optimising content for search engines always falls back to one thing: keywords. Google has advanced rapidly over the last few years so that simply putting the keywords you want …

What is Duplicate Content?

Posted on October 30, 2014 | Written by Muroa Zorah

With continual changes to SEO ranking algorithms, search engines are placing an increasing emphasis on providing the most relevant website content for users. As a result, it’s becoming more important to ensure that you are aware of duplicate content and …

Why Both SEO and PPC Need Your Attention

Posted on October 22, 2014 | Written by Elisia Dirienzo

Short Answer: PPC offers the ultimate answers SEO strategies are looking for.  A PPC campaign is a mechanism which ultimately provides  an insight into the behaviour of the end user. This allows your strategy to be more focused and aligned …

The Long Road to Recovery from a Google Penalty

Posted on October 20, 2014 | Written by Michelle Phibbs

The 7 Stages of Google Grief 1. Denial – You’re rankings have plummeted; Traffic volumes vanish overnight. You did everything right. This can’t be your fault, can it? Unfortunately, the reality is Google penalises anyone it believes deliberately manipulates the …

Google Penguin 3.0 Goes Live: How Will it Hit You?

Posted on October 20, 2014 | Written by Patrick Briscoe

If there is a single event in the SEO world that sets tongues wagging more than anything else, it’s a Google search algorithm update. Activity exploded on discussion boards across the weekend amid claims that changes to the Penguin algorithm …

How Does Google Rank A Website?

Posted on October 14, 2014 | Written by Kaan Gude

  A visual display of how websites link to each other, showing quality and quantity Short Answer: In the ever changing world of SEO, Google page rankings are updated continuously. As such, there is no single answer as to how …

When Does Google Update Its Algorithm?

Posted on October 14, 2014 | Written by Michelle Phibbs

Short Answer: It’s possibly one of the world’s best kept secrets. Governments demand to know it and agencies work around the clock to figure it out. The ins and outs of Google’s algorithm updates are a complete mystery to most. …

What is On-Page Marketing?

Posted on October 9, 2014 | Written by Melinda Le

On-page marketing is the optimisation of a website to improve engagement, as well as making it search engine friendly on Google. This is achieved through various methods which will be explained in further detail below.   How does on-page marketing …

What is Off-Page SEO?

Posted on October 8, 2014 | Written by Michelle Phibbs

  The Short Answer: Off-page SEO refers to any strategies used outside of your website. Examples include link building (getting other reputable websites to link to your website), blogging on other sites, getting reviews for your business, local strategies (trying …