Posted by ROI.com.au


roi.com.au Top Ten: SEO Friendly CMS Platforms

Our list includes a number of E-commerce CMS platforms

Rather than compiling a list of 10 strictly SEO-friendly platforms, we have compiled a list of the best 10 CMS platforms – which includes platforms designed exclusively for e-commerce. Evaluating e-commerce and non e-commerce friendly sites may help determine whether or not to pursue an online-only business strategy, or opt to use a website as a showcase for products, rather than a sales channel.

This is not a strict like-for-like comparison of SEO CMS platforms, just a compilation of what we rate to be the best around at present.

1. WordPress

It’s difficult to see any argument as to why WordPress is not the absolute best CMS platform around. From the free basic set-up and a number of paid options with weblog hosting provider WordPress.com to the more advanced open source software at WordPress.org, this is it when it comes to SEO friendly CMS platforms.

A raft of themes, widgets and plug-ins make WordPress the ideal platform to support virtually any search engine optimisation (SEO) strategy. Ease of use makes it an outstanding option for anyone from amateur bloggers to business pros.

There is some criticism on over reliance on plug-ins, but we think it facilitates further customisation and it works. Currently, WordPress downloads are well in excess of 30 million, so the numbers stack up!

2. Joomla

Joomla is another excellent (and free!) open source CMS. Still a firm favourite amongst Joomla users, it has several additional extensions to assist with SEO. Joomla is pretty easy to use but for CMS amateurs, it requires a bit more effort than WordPress in terms of learning little quirks. Now on version 1.7, Joomla has improved significantly in terms of SEO-friendliness with search engine friendly URLs and customised meta data making a huge difference to the product. The global download count of Joomla is well in excess of 20 million.

3. OpenStore (E-Commerce)

OpenStore is a great option if you’re looking to start up an eCommerce store that has all the SEO bits and bobs attached. Their full featured eCommerce package offers up to 275 features, ranging from inventory management through to marketing tools that ensure you have everything you need to become an online success.


Their hosting platform, Rackspace, specialising in working with large corporations with mission critical business applications – that means no dropouts or errors when customers are trying to buy! OpenStore also has over 250 premium online store designs to choose from, allowing you to select a look that accurately markets to your target audience. You even get one free when you sign up with their Guided Professional or Assembled Professional packages. Basic package prices start from as little as $149 per year, making them a cost effective option for small start-ups looking to get off the ground.

4. Magento

From a SEO and e-commerce standpoint, Magento is among the very best. While the standard addition is free, it comes with low functionality

Offering XML sitemaps, SEO friendly URLs, customisable meta tags and RSS feeds, Magento is an excellent platform upon which to build a successful e-commerce business and has a high adoption rate in terms of e-commerce platforms. It’s a great choice, especially if you intend competing in organic search engine results.

5. Drupal

Drupal is an alternative SEO friendly CMS platform offering various themes. Drupal uses modules (similar to plug-ins) to enhance SEO functionality. Criticism of Drupal from some quarters is that it is slower than the likes of Joomla and WordPress, especially when looking to scale the product.

Drupal is supported by an active community of over half a million users, which is one of the best features of this platform – even their website slogan agrees “Come for the software, stay for the community.”

6. MODx

For straight out-of-the-box SEO performance, MODx is a really good content management system (CMS). There is no need to select themes or functionality plug-ins to get up and running and you can actually put a pretty good site together in less than half an hour. Making changes is also very straightforward and MODx supports various languages, E-commerce and features functional add-ons for more advanced requirements. MODx also has a community of users, which is a great support resource for users.

7. Concrete 5

Another easy to use CMS, Concrete 5 is a popular platform for novices and more advanced online marketers. For company websites or just straightforward blogging, Concrete 5 is a very good CMS option. From a SEO perspective, it’s pretty easy too with content and meta data relatively easy to edit. SEO friendly URL structures also make it easy to set your site up to rank well in search engines (contingent on a good SEO strategy of course!).

8. VirtueMart (E-commerce)

VirtueMart e-commerce software is an open source E-Commerce solution specifically for Joomla.  Features include digital download and VirtueMart is even supported by iPhone app – iVMStore.

Offering a suite of SEO functions similar to Magento, VirtueMart for Joomla is a popular option for e-commerce businesses looking to make an impact in organic search results.

9. osCommerce (E-commerce)

osCommerce is another popular e-commerce CMS. Although it lacks some functionality out-of-the-box, there are plug-ins which can make it more user friendly. Multiple payment gateways are facilitated through osCommerce including Paypal. osCommerce also allows for unlimited products (download or shipping) and product categories and offers multi-currency support.

From a SEO perspective, osCommerce does offer SEO friendly URLs but lacks XML sitemap and meta tagging functionality.

10. Zen Cart (E-commerce)

Another PHP based e-commerce system, Zen Cart branched off as a separate product from osCommerce in 2003.Developed by a group of shop owners, programmers and designers, Zen Cart can claim to be “by the people, for the people”.

Meta tagging is offered as standard and both SEO friendly URLs and XML sitemaps are available as free add-ons. It’s by no means the perfect SEO friendly e-commerce CMS but all round it’s quite a good product.

There are dozens of other SEO-friendly CMS platforms which support blogs, websites and e-commerce and all have their merits. We haven’t checked every single one out, so we’re open to correction – we’d love to find out that we missed an awesome platform that ranks really well but beating the likes of WordPress, Volusion and Magento will take some doing.


Getting the right CMS in place is just part of the battle; make sure you have the team at roi.com.au on your side if you want the best in innovative SEO services that take your business from strength to strength.

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