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The Importance of having a Site Map

What is a sitemap and how important is it for SEO purposes?

We have had a number of enquiries on the value or importance of sitemaps for SEO. This article will explain exactly why it is relevant to have a strong site map.

If you own a website, you are probably familiar with sitemaps. A sitemap is basically an additional page on your website that incorporates a list of links to every single page on your site and can also detail the hierarchy of pages on your site.

Sitemaps can be used on websites of any size however if your website has more than 16 pages, implementing a sitemap is essential from a search engine optimisation point of view as it makes it easier for Google and other search engines to crawl your site and identify what every page of your site is about. It’s also important to have a sitemap to assist usability and ensure site visitors have an easy-to-use directory of every page on your site for reference.

It’s not always necessary to include your sitemap in your main website navigation but a link to your sitemap should be easily located in a standard position on every page of your website.

Sitemaps assist website users

How often have you browsed a large website and found yourself lost within the pages? Have you ever found yourself impressed with one specific page on a large website but can’t remember how to get back to that exact page?

These are just a couple of examples of the importance of a strong sitemap. Regardless of where the site user is on the website they can simply click on the ‘sitemap’ link and view an informative list of every single page on the website making it easy to find exactly what they are looking for.

Sitemaps are important for Search Engine Optimisation (SEO)

Sitemaps are of utmost importance when it comes to optimising large websites. Although adding a sitemap to a website will not directly increase your rankings it will make it easier for Google to index pages, which will indirectly impact on rankings.

Your sitemap gives Google spiders a point of reference for all pages on the site, enabling them to index your entire website quickly and easily. Without a quality sitemap, pages that are buried more than a couple of clicks from the home page will take longer to get indexed and in some instances, Google (and other search engines) may not index them at all.

Further to your SEO strategy, the sitemap is one way of ensuring that every page on your site has an internal link, which can increase the relevance of that page (with the correct link anchor text).

If you are happy that your sitemap fulfills these objectives but your website is not getting the desired results in Google search engine results pages (SERPs) contact roi.com.au for helpful advice and advanced search engine optimisation services to get more from your online space.

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