Posted by ROI.com.au


Conversion Based Web Design

What is conversion based web design?

When it comes to structuring your website, a range of variables come into play. Often, decisions are made based on aesthetic appeal, which is of course an important design element, but shouldn’t be your site’s sole focus. Something that you might think looks modern and unique doesn’t necessarily equate to better site usability.

Functionality should be the major focus for constructing any website. Users are very fickle when it comes to viewing and processing information online, and the smallest unsatisfactory element will have them clicking back on their browser or entering in a new search.

As the leaders in conversion based web design in Australia, roi.com.au specialises in conversion based web design, setting up your site in a way that best lends itself to more visitors, increased time on site and ultimately more enquiries. Through years of industry experience, our web design and search engine optimization teams have been able determine how to amalgamate content and contact information in a way that ensures visitors not only find what they are looking for, but are able to quickly and efficiently get in contact with you to being the sales process.

What is a call to action and why is it important?

A key element of our conversion based web design process is the call to action box. Positioned on the right hand side of the page, this quick and easy enquiry solution is prominently placed to draw as much attention as possible.

Catchy call to action titles, such as ‘quick enquiry’ or ‘free brochure download’ entice visitors to take the vital step of getting in touch with your business. The team at roi.com.au are able to create a fully customised call to action box for your business, complete with a heading that will provoke site visitors to get in touch. After all, the primary focus of a business’ website is to increase sales, something which a prominent call to action box efficiently executes.

roi.com.au incorporates the F-Shaped Pattern into web design structures

Studies have found that web users have a very specific way of viewing content online. Depending on the type of page and information being presented, site visitors will adopt an F-shaped eye movement to process content on page.

Firstly, users will read in a horizontal movement across the upper part of the page, making the top part of the F. This is where roi.com.au implements key headings, logos and points of interest. Users will then move slightly further down the page and read across in another shorter horizontal movement, making the F’s lower bar. Finally users will scan the left hand side of the page vertically, taking in lists and remaining content.

roi.com.au actively seeks to take advantage of this consistent process when implementing our conversion based web design process, incorporating important information within the bounds of this imaginary F to ensure maximum site efficiency.

The amount of content on your pages impacts user’s average time on site

As mentioned in our previous posts regarding average time on site, less is more when it comes to content.

Studies have found that users will generally read around 20-30% of content that’s 300 words or more, with that figure diminishing as page content gets longer. These days, people want answers quickly and easily, which is why roi.com.au’s conversion based web design strives to incorporate short, sharp web content that addresses all your key business areas succinctly.

When it comes to turning visitors into customers online, roi.com.au’s expert web design and SEO teams have the answers. Contact us today on 1300 650 274 about creating a conversion based website for your business.