We are an

outcome based digital agency

– we love what we do


ROI.COM.AU is a Digital Marketing Agency founded in 2006. A team of Digital Strategists, Creative Designers, Data Analysts, Technical Doers and Customer Service stars, we combine our forces to deliver better results for our clients. We LOVE what we do and we love to push the boundaries, forever innovating and putting forward thought-provoking ideas. When they’re not challenging each other on the table-tennis table, our staff love nothing more than diving headfirst into projects that challenge our thinking and take us to new horizons.  If you want to grow, or you have a digital project that needs a helping hand, give us a call or pop in for a coffee.

Standards & Values.

At ROI.COM.AU we aspire to be an integrated and innovative partner with a passion for finding solutions that help deliver positive results for our clients. Our people live and breathe six core standards and values that shape everything we do.

Open & Honest.
We know that Digital Marketing is an industry that is full of broken promises, false guarantees and snake oil salesmen. That’s why we are committed to complete transparency and absolute integrity in everything we do. We aren’t perfect, but we make sure we learn from our mistakes so that our clients are better for the experience.

Competitive & Resourceful.
In the Digital Marketing world, no two days are the same. What worked yesterday, won’t always work tomorrow. That’s why we are committed to embracing change through creativity, innovation and open-mindedness.



A team with diversified skill, experiences and backgrounds, we collaborate to get the best results for our clients. That’s why we are committed to sharing ideas, promoting peer-to-peer learning and respecting our clients.

Over & Above.
Sometimes, we have to go one step further to get the job done and we’ve got a team that is prepared to do just that.

Be Better.
We challenge our staff to be on the cutting edge of all things digital. Never afraid to try new things, we provide continuous learning programs and opportunities to make sure that when you work with or at ROI.COM.AU, you are working with some of the greatest Digital Marketing minds in Australia.

Be Happy.
Life’s too short to be anything but. Whether it’s the fabulous ice-cream cakes we share to celebrate birthdays, Friday drinks, our table-tennis competitions or sharing the successes of our clients, we are all committed to creating a positive environment that allows our staff to be at their best.


Ewan Watt Director of ROI.COM.AU Pty Ltd
Ewan Watt

[The Big Cheese]

Ewan is the Founder and CEO of ROI.COM.AU. He is a passionate Entrepreneur with 20+ years Digital Marketing experience, in which time he’s helped 10,000 Australian and International businesses grow. Ewan is a proud dad, husband and leader of the brilliant ROI.COM.AU team. Outside of work he loves to back a winner, pound the pavement and make the most of everyday.

Lavinder Sethi

[The Money Man]

Lavinder joined the team in 2015 after a successful career in Professional Services as CFO/COO. The man affectionately known as Lav, loves nothing more than when India beat Australia in the cricket.

David Pocock

General Manager - Performance
[Not the Rugby player]

Dave joined ROI.COM.AU as a Major Accounts Manager back in 2011 and now looks after our Account Management and PPC teams as General Manager – Performance. Dave also enjoys playing cricket and supporting the Western Bulldogs.

Jonathan Walsh

General Manager - Web Services

Jonathan joined the ROI.COM.AU family in early 2015, having spent the previous ten years working in Technology and Sports Marketing. In the office, Jonathan helps to support our sales effort, whilst leading our Web, Development and Operations Teams. Out of the office he loves evolving his business knowledge, is a keen cricketer and Bombers fan.

Nadine Kempton

General Manager People & Culture
[The Hostess with the Mostest!]

Nadine is our Office Dynamo & HR guru, all things recruitment, selection & induction.

Luke Talbot

Digital All-Rounder
[The Twilight Golfer]

As a tech and online media junkie, Luke naturally gravitated toward ROI shortly after university. As a relative newbie to ROI, Luke is our go-to on special projects. When his eyes aren’t fixed on a computer screen, he enjoys making music and is always keen to sneak in a hit of golf. 9 holes anyone?

Aaron Di-Rienzo

Senior Account Manager
[The Future]

Aaron brings to ROI a wealth of integrated digital marketing experience. An insomniac whose childhood obsession with dinosaurs and Star Wars still lives strong, Aaron spends 2 hours at the gym daily in order to indulge in ridiculously unhealthy food challenges.

Simon Qi
Simon Qi

SEO Technical Support

Simon has a masters degree in IT and is a huge fan of technology. Simon is interested in reading tech blogs and playing with the latest gadgets. During his spare time he’s a Java programmer and is currently learning Android app development.

Robert Somers

Senior Content Marketing Specialist
[I don't look like Gordan Ramsey]

With journalistic experience spanning from the AFL Grand Final to the Australian Cricket Team and over 6 years experience in all things social, it’s pretty safe to say that our newly-wed Rob (sorry ladies) is a Content Marketing & Social Media powerhouse. Outside of the office, Rob loves nothing more than playing and watching sport, as well as kicking back on holidays.

Brendan Tohill

General Manager Business Development
[BT #quantumbusinessgrowth]

20 Years Corporate Senior Management Business Development experience with brands like Myer, Mayne, Yakka (Pacific Brands & Huski.) Can also be found at the Racetrack (Flemington), Whitten Oval (Western Bulldogs) & Cricket in the Backyard (Test) with his family.

Matthew Storer

Senior Web Designer

Matt is a passionate web designer and likes his numbers. He thrives and has an impeccable record of increasing the sales and conversions of all the sites he works on. Matt is also a keen competitor on the table tennis and hockey field. In his downtime Matt enjoys travelling the world. Japan is his favourite place so far.

Dave Anderson
Dave Anderson
Dave Anderson

Digital Marketing Assistant

Dave is aspiring to be the Jacques Kallis of the Digital Sphere with a great thirst for learning about all different aspects. Away from the office he loves eating burgers and seafood, watching Essendon at the ‘G’ and getting beachside when he can! 

David Howard

Business Development Manager

David brings over 25 years of developing and implementing integrated sales and marketing strategies to the table to ensure that the digital campaigns developed for prospects and clients deliver on sales and marketing goals whilst ensuring a return on investment. His loves outside the office are family, friends, fun on the water and footy; although it must be said that the Demons have stretched the friendship over the past decade.

Luke Honey
Luke Honey
Luke Honey

Creative Director

A creative leader who has worked with the biggest brands across all industries including – Education, sports, automotive, FMCG, government and non for profit.
Luke brings to all projects award winning design expertise as well a background in web development, customer journey architecture and data driven user experience.
An avid sports fans, Luke enjoys the occasional highs and frequent devastating lows of being a Melbourne Demons fan. Luke is also a keen musician and a proud cat owner.

Brett de Leijer

Account Manager
[NAB Rising Star]

The NAB Rising Star of ROI.COM.AU, Brett is our go-to when things need to get done. When he’s not impressing us with his all-round digital marketing skills, he’s enjoying a kick of the footy or partaking in a sangria.

Jessica Voelker

Senior Account Manager

Jess brings over 10 years of marketing experience to ROI’s legendary Account Management team. Brilliant at building relationships in and out of the workplace, she was born and bred in Germany but her heart is now in Australia. It is also worthy of a mention that she is scared of cows, hates ice cream and is a great fan of zombie movies.

Kaan Güde

Senior PPC & Data Analyst
[Too Short For The NBA]

A mathematical genius and absolute Excel gun, Kaan is a formidable player in the ROI team. A perfectionist by day and basketballer by night, he also enjoys a bit of Playstation gaming, travelling and dabbling in other sports.

Neroli Padfield

Finance and Admin
[Commander of Cash]

I love watching my girls in their chosen activities, attending my church on a Sunday and exercising for relaxation. I am also passionate about fundraising for Very Special Kids. With 25-years of experience, I have come to understand the importance of great teamwork.

Sam Allen
Sam Allen pty ltd
Sam Allen

Senior Developer
[The Class Clown]

Every classroom has one and Sam is ours. When he’s not making us laugh, he’s putting his “mad-programming” skills to use to build custom website and front-end projects. Sam is also fast moving through the ranks of the jujitsu world.

Alan Scott
Alan Scott pty ltd
Alan Scott

Senior Web Designer
[Fried Chicken Consultant]

Alan relishes the role of helping companies connect with their audience through design. A youngen in ROI years he maintains his youthful exuberance by sitting amongst “the oldies”. His daily manly pursuits include growing his beard and beating Matt at Table Tennis.

Michael Nadalin


The resident sunshine boy with an undying enthusiam for anything and everything, Mike is an invaluable addition to the ROI team. When he’s not calculating numbers and clicking away at a spreadsheet, Mike fancies himself as a bit of a health guru and meditation god.

Melinda Le

Content Specialist
[Can't Think... Writer's Block]

Ever-growing in the role of a content specialist, Mel brings a lifelong passion for writing to the ROI.COM.AU family. Outside of the daily grind, she has a questionable habit of stalking pugs, dissecting movies, smashing board games and laughing at her own jokes.