Want to increase your rankings and sales? ROI.com.au delivers top rankings FAST ROI.com.au has rapidly become Australia's leading search engine marketing and optimisation company through the delivery of outstanding ranking results for our clients in the most competitive online industries. Our team specialises in helping our clients achieve online success and have experience in generating over $200 million dollars in revenue from the Internet over the past 9 years.

What is search engine optimisation?

 Search Engine Optimisation is the process of improving the ranking of your website in the natural search engine rankings (left hand search results) to increase the amount of qualified traffic to your website over time.

 Why is search engine optimisation important to your business?

  A)      The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year.  The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets.

  B)       Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years.  Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can helps reduce your costs of paid search marketing.

  C)      More Targeted and Qualified Website Visitors – Our research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.

 Why outsource search engine optimisation to a specialist company?

 The Internet is a serious sales channel today. Top rankings in Google and implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company.  Asking your IT person or web design company to be responsible for your search engine marketing is a like asking your Office Manager to be responsible for business development and hitting sales targets.

 Outsourcing your search engine optimisation to ROI.com.au enables your business to cost effectively leverage the large investment we have made in developing our services; plus access the specialist expertise we have acquired over the past 9 years from working with 1000’s of Australian websites.

 Are all search engine optimisation services the same?

 The principles and promises of high rankings are all the same from every search engine marketing company however, like everything in business the results achieved are considerably different. After all, search engine optimisation is a process of out-ranking another website, so your approach to search engine optimisation needs to be unique to achieve top results.

When choosing a search engine optimisation firm you should ask the following questions:

1.         What are the best rankings or results the company has achieved for high traffic keywords in competitive markets? 

For example: it's easy to rank highly for "doncaster plumber" and much harder to rank for a search term like "fitness equipment".

2.         What is the company's current client retention rate?

3.         What resources does the company have available to allocate to your project?

4.         What are the measures of success for your search engine marketing project?

5.         What % of the company is dedicated to search engine marketing?