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Category Archives: General Marketing
General marketing advice and assistance from roi.com.au
This section of the roi.com.au blog goes beyond SEO and PPC to give general marketing advice, such as merging offline and online marketing efforts for greater efficiency. The roi.com.au blog offers Australian businesses assistance on emerging trends, seasonal highlights and new industry developments which may affect how you market your business.
Online Retail Consumer Statistics 2011
Retail industry data trends continue to demonstrate the value of integrating search engine marketing into any marketing strategy. Key numbers continue to stack up in favour of the internet and search engines as a sales & marketing channel. Read more…
Posted on October 26, 2011New Google Instant Site Previews
A new variation of Google Instant Preview puts an onus on marketers to make a first impression with every page of their website. Understanding your target audience behaviour has become more important than ever before. Read more…
Posted on September 21, 2011Google Officially Launches Google Wallet
Google have announced that mobile payment system Google Wallet is now available in limited release in the US. Read more…
Posted on September 20, 2011ROI.com.au Search Engine Marketing Information Night
This evening ROI.com.au is hosting the first in a series of Information Nights at our offices on Croydon Road in Surrey Hills. If you would like to attend a ROI.com.au Information Night or would like assistance in your search engine marketing campaign, call us today on 1300 650 274. Read more…
Posted on August 3, 2011What’s your share of $7.6 billion?
Online purchasing in Australia continues to rise and the fastest growing sales channel continues to present a huge opportunity to businesses willing to adapt. $7.6bn is on offer to Australian businesses in 2011. Read more…
Posted on August 1, 2011Google Voice Search
Google’s Voice Search technology makes searching the web even easier for browsers – talk to your computer and get exactly what you’re after, or that’s the premise at least. Read more…
Posted on July 29, 2011Get More Sales – Get Found on Google!
If you want more sales leads – more phone calls, more visits to your store, more clicks to your website, then getting found on Google should be top of your priorities in how you market your business. Read more…
Posted on July 6, 2011YouTube, Videos & Search Engine Optimisation
Despite changing user behaviour such as huge increases in mobile internet penetration in Australia and a demand for more engaging content, the vast majority of industries have not delved into the world of video optimisation, so competition is still extremely low. Read more…
Posted on July 5, 2011EOFY is here, promote your business better in 2011/12
The end is nigh. The end of the financial year at least! This time of year presents your business with an excellent opportunity to explore online marketing in the financial year ahead. Online marketing offers an unmatched potential in terms of return on investment and if you’re not taking full advantage, one of your competitors probably is. Read more…
Posted on June 23, 2011Google Announces Instant Pages & More Developments
Google has unveiled a raft of new developments designed to enhance the user experience of web searchers and reaffirm their position as the undisputed king of search following recent market share wins for Yahoo and Bing. Read more…
Posted on June 16, 2011 |
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