When set up correctly Google Ad words is a targeted and highly effective way for your business to instantly generate traffic to your website, create new sales opportunities and increase your company's revenue. ROI.com.au is a Google Adwords Certified Partner and our team of Adwords Specialists can help your company develop a successful Google Adwords campaign.

Do you know the answers to the following questions?
ROI.com.au have an Adwords Certified team who will help your organisation develop a successful Adwords campaign which will:
You can be listed number #1 Advertising on Google, even if another advertiser is bidding more than you!
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If you would like a complete Google Marketing solution, ROI.com.au would be pleased to present your business with an integrated website design strategy, Adwords Optimisation & search engine optimisation with Google Analytics for your consideration.
Thursday, 2 September 2010
Untargeted, general ad groups can often mean poor quality scores on your keywords, a bad click through rate and low impression share. Imagine that you are an online florist that specialise in a variety of flower arrangements, and I, the consumer, hopes to find 'wedding flowers'. Now, an ad with specific mention of 'wedding flowers' identifies with my needs, compared to an ad that simply talks about 'flowers'. This ad is more in line with what I am looking for, and therefore the click through rate would be better, and the impression share higher, as people who are searching and subsequently clicking are being offered exactly the product they want. All of your products / services should have segregated ad groups.
Wednesday, 18 August 2010
Why Split Test for Google adwords ads?
Google adwords is the best way to test your message in the market. Ultimately the market will decide what offer it prefers. Google adwords might be providing a good return but it can always be better. Don't be complacent, setup split testing on your Google adwords account today.
If you need assistance with Google Adwords, talk with our team of Certified Experts.
Tuesday, 17 August 2010
Google Adwords is a pay per click form of advertising. Therefore it is essential that you only pay for traffic that specifically defines the goods or services you offer. If you sell red boots, use this as your keyword. Use red boots in your ads. Make sure your ads don't display for Blue boots if you don't sell them.
If you need an assessment of your adwords account by a Certified Adwords Expert give ROI a call.
I had made a decision to rejuvinate our web presence and my decision to access the services of ROI has paid off. Our cost per transaction has dropped and traffic to the site is up substantially thanks to ROI's comprehensive and sophisticated online strategies...
view more resultsI recently signed up for a 1 month trial period on the basis that I would save $5000 by using the service.
Well it didn't quite happen that way - I actually spent about $7000 less in total for over 25% more clicks. Not that there is anything wrong with that...