AdWords Charges, Vouchers & Promotional Codes

Google AdWords Charges, Vouchers & Pay-per-click (PPC) Promotional Codes

What will a Google AdWords campaign cost?

Before you invest in Google AdWords advertising, you may want to know what charges are likely to apply to an advertising account. The cost of advertising on Google will depend on the extent of your campaign, the competitive nature within your industry and the keywords you are bidding on. Other than the actual cost of your adverts, the cost of maintaining a campaign is minimal.

Google charges a one-off nominal activation fee of approximately $5 to get your campaign up and running. This minor administration fee is non-refundable, even if you never advertise on Google. The structuring of advertising charges on Google AdWords depends on whether you use prepay, direct debit or Post Pay payment facilities as follows:

	Prepay: In prepay, much like a prepaid phone, you must have AdWords credit to advertise. Your activation fee will be deducted from your first prepayment.
	Direct Debit: This service is currently only available in a handful of countries (NOT including Australia).
	Post Pay: Ads are run almost immediately after valid billing information is received by Google. You will be charged periodically either upon reaching 30 days or a threshold billing figure determined by Google.

 

Presently it is not possible to switch between pre- and Post Pay payment options. To do so you must close your existing account and open a new account with your preferred payment option.

roi.com.au charges a fixed monthly fee to manage your Google AdWords campaign. The fee will depend on the size of your campaign and advertising budget as well as the resources required to maintain a successful campaign. Generally speaking, our experience has shown that the fee we charge is covered by savings made on restructuring your campaign. When coupled with improved conversion rates ensures your AdWords campaign generates an extremely favourable return on investment compared to running your campaign independently.

Certified Partners receive limited numbers of Google AdWords coupons

Google AdWords vouchers are typically not available to general AdWords users. The vouchers are a search engine advertising promotional tool from Google, aimed at assisting Certified Partners (individuals & businesses) to expand their client base and generate more advertising on Google’s sponsored links.

Google AdWords Certified Partners receive limited numbers of vouchers during the year. If you hire a Certified Partner to manage your AdWords campaign, it is worthwhile asking about such vouchers but there is no guarantee on availability.

Also, evaluating an AdWords provider on whether or not they have vouchers to give away is a flawed approach – you should hire your AdWords service provider based purely on performance as over the course of an entire campaign, the voucher value will likely be a tiny fraction of the overall worth of your entire campaign.

Google AdWords vouchers are only available to new AdWords accounts

Promotional coupons are offered by Google to qualified Certified Partners as a means of generating new AdWords business. These coupons are applied to new client accounts which are managed by the Certified Partner offering free AdWords advertising to the dollar value of the promotional coupon.

Promotional coupons are only available to Certified Partners and are distributed at the discretion of Google at regular intervals throughout the year. Coupons can be applied to new client accounts only, and have an expiration date where after they become void.

roi.com.au can help you to get the most from your Google AdWords account

While it is possible to master Google AdWords over time, leveraging immediate and consistent success is easier when you trust the services of a proven AdWords campaign manager. roi.com.au have successfully managed hundreds of AdWords campaigns for companies right across Australia. We know what works across scores of industries – how? Over 50 years of combined experience and detailed research, as well as Google AdWords certification ensures we have the knowledge to maintain successful AdWords campaigns. Contact us today and find out how we can put your business first!

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