Cost Per Click Marketing & Google AdWords

Cost Per Click (CPC) Marketing Management & Google AdWords Service

roi.com.au has vast Google AdWords and cost per click (CPC) advertising expertise

At roi.com.au we have a dedicated online advertising team that specialises in cost per click (CPC) advertising campaign management.

Google AdWords is the core focus of our cost per click (CPC) marketing efforts as Google enjoys a dominant market share but we also offer effective cost per click management services on other search engine advertising platforms such as Yahoo and Bing.

As Certified Partners of Google AdWords, we have the knowledge and expertise to generate quality traffic for better conversions and also manage AdWords costs efficiently.

What is Google AdWords Cost Per Click (CPC)?

The Cost per click on Google AdWords advertising and other search engine ads is the price you pay every time your advertisement generates a visit to your website. In AdWords campaigns, advertisements are displayed in the Sponsored Links section of relevant search results – either to the left or above natural free Google rankings, or in many instances both Sponsored Links sections will appear. Each time your ad is displayed is called an impression, however there is no cost incurred until the searcher clicks on the impression to land on your site – hence the name Cost Per Click (CPC) advertising.

Cost Per Click (CPC) Pricing

With Google AdWords pricing, the exact cost-per-click (CPC) incurred  varies greatly depending on the demand for the search term inputted into the Google search. If you are competing for advertising space on a specific term or product name in a highly competitive industry, the likelihood is that the cost-per-click is going to be considerably higher than it would be for a niche product or service that your company alone sells.

While those niche terms probably have cheap cost-per-click rates, they probably have small numbers of traffic so you should expect higher conversion rates on advertising of niche or branded products. The conversion rate is based on how many of your clicks are converted into paying customers.

Managing Costs in Pay-Per-Click Advertising Such As Google AdWords

Advertising costs on platforms such as Google AdWords can escalate quickly if not well-managed. You will need to know the approximate cost per click and estimated traffic – both metrics are provided by Google – in order to budget your campaign.

Google pricing policy ensures you only pay when your ad is clicked, so even a minimal budget will get traffic. Google’s AdWords Discounter automatically gives you the lowest price possible, which will be no more than the maximum you specified for a given keyword, ad group or placement so your campaign can only really get out of hand if you don’t set budgets and maximum bid rates.

roi.com.au has a proven track record in managing cost-per-click (CPC) and improving conversions

Getting an AdWords campaign started is a relatively straightforward process – streamlining your campaign and securing the lowest cost-per-click across your entire ad campaign for the best return on investment takes time and astute cost management. At roi.com.au we have implemented and maintained hundreds of advertising campaigns, generating the optimal return on investment for our clients through in-depth research of their industry and devising appropriate online advertising campaigns for consistently high conversions. Contact us today and discover you we can put your business first!

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