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Landing Pages
roi.com.au – Specialists at optimising pay-per-click (PPC) landing pages
Get more from pay-per-click visits to your website with a landing page from roi.com.au
A landing page is a targeted page used in conjunction with your pay-per-click advertising campaign
Landing pages are specific website pages geared at eliciting a specific action from a page visitor – the call to action is usually a download, an enquiry or contact form or a purchase of some sort. roi.com.au offer a specialist landing page design service in which our web design and marketing communications teams devise an industry-specific landing pages. This page is specially tailored to reflect your relevant brand and then lead, motivate or persuade the site visitor to act.
A visit to a landing page works much the same as a visit to your store or office – the idea is to convert the visitor into a genuine sales lead and prospective customer. The fantastic thing about landing pages is that they are ready for new leads 24/7, if your pay per click (PPC) campaign says so. Also, any landing page visitor is already looking for exactly what you are selling so it should be easier to convert into a customer than an in-store visitor who wanders into your store unsure about what they are after and equally unsure about whether or not you have it!
Visitors are directed to your optimised landing page through pay-per-click (PPC) advertisements such as Google AdWords after searching a key phrase or related search term that your AdWords campaign is targetting.
How Do Landing Pages Lead to More Sales?
A strong call to action will encourage online browsers to interact with your business
Shop visitors typically don’t walk into your shop, pick up something, pay and leave – well maybe at the Milk Bar or grocery store but in the vast majority of business-to-consumer transactions and in virtually all business-to-business transactions, customers require at least a little convincing. This is why you hire sales staff, produce in-store marketing and point of sale material and devise special offers and deals.
Landing pages work in much the same way – the traffic is already there through the pay-per-click (PPC) campaign you maintain for your website, you just need to convince them to buy or enquire or do whatever it is the call to action prompts them to do. What entices customers differs from industry to industry – ironically your landing page and your website as a whole can help you discover what customers find enticing about your product or service.
My Landing Page Doesn’t Convert Well – What Now?
Generally speaking, the landing pages that enjoy the highest conversions are those held by website owners who are prepared to invest time and money in continuously researching, refining and remodelling their landing page appearance until they discover exactly what works. Investing in a landing page and giving up if conversions are not instantly ideal is a flawed policy – like any sales approach where Plan A doesn’t work, you rarely concede defeat without pitching Plan B or even Plan C.
The beauty of landing pages and websites in general is the availability of Google Analytics data. Google Analytics will tell you what works with your landing page and what doesn’t and helps to identify what needs to be improved to get the conversion rate you desire for your pay per click (PPC) campaign. If you have invested $ X in a landing page that is converting at a meagre rate, then it makes sense to invest a further 30-50% of $ X plus some judicious Google Analytics research to refine your landing page and get the conversion rate your page warrants and ultimately secure the best return on your investment!
The advantages of landing pages from roi.com.au:
- A proven automated marketing initiative and sales lead generation tool
- Converted sales leads ensure return on investment offsets all costs
- High traffic landing pages increase brand awareness
- Customisable landing page content can adapt to changing needs, desires and expectations of consumers, as well as external market factors
- High conversion rates – in excess of 15% depending on your industry
roi.com.au are the specialists in the area of landing pages and generation of genuine sales leads. Our landing page creation service is part of our comprehensive search engine marketing (SEM) offering which is focused on delivering online success for Australian businesses. Contact us today and let us put your business first!
The Power of an ROI Landing Page: ROI Increases Conversions for Removalist Client
