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Yahoo PPC Advertising
Yahoo Pay-Per-Click (PPC) Search Engine Marketing
roi.com.au’s pay-per-click team specialise in Yahoo marketing solutions for Australian businesses
Yahoo Pay-Per-Click (PPC) search engine marketing is the paid search advertising medium on the Yahoo! search engine. Advertisers on Yahoo Advertising pay to advertise their product or service within the sponsored links sections of search results on Yahoo!
Sponsored links on Yahoo!, much the same as other search engines such as Google and Bing, appear on the right hand-side of, or above, the organic search engine results listings.
It’s a good time to invest in Yahoo Pay Per Click
Why opt for Yahoo Pay-Per-Click (PPC) Marketing?
While Google dominates search engine marketing worldwide, Yahoo search engine marketing solutions including search engine optimization (SEO) and pay-per-click (PPC) can offer more efficient and cost-effective access to customers as the online landscape is typically less competitive than on Google’s advertising platform AdWords.
Yahoo! is understood to generate somewhere in the region of 10 billion global searches per month which is considerably less than the reported 80+ billion searches Google returns. This may be an appropriate indicator of how much to invest relatively between pay-per-click campaigns with each search engine. However, the competitive nature of paid Google searches in your industry may result in a cost-per-click (CPC) far higher than on Yahoo – so it is worth conducting some research as to the cost per acquisition (CPA) of a customer for the respective search engines.
A Good Time to Invest In Yahoo Pay-Per-Click Advertising
With Yahoo and Bing merging together their pay-per-click advertising, there has never been a better time to invest in Yahoo Search Marketing
Early in 2011, organic search results on Yahoo! and Bing will merge under a new umbrella organic search marketing solution from the world’s number 2 and number 3 search engines. The merge has already happened in Canada and the US and when fully integrated will result in a market share of about 30% of global searches. Bing and Yahoo will form a ten-year association aimed at challenging Google and the merged search will be based on an algorithm developed by Microsoft.
This improvement to Yahoo’s organic search results could result in significant improvements in search engine traffic in 2011 and beyond and presents a new opportunity for sponsored search, pay-per-click (PPC) marketers to access increased traffic numbers.
How Yahoo Pay-Per-Click Advertising Works
Like all pay-per-click advertising, Yahoo! PPC offers a significant advantage over traditional media as it provides advertisers with direct access to their target market. This focused form of advertising, which has a scalable cost based on a per-click advertising rate, ensures that advertisers can reach the customers at a relatively low cost compared to TV and print advertising.
Geographical targeting allows advertisers to target local niches or nationwide customer bases while all pay-per-click advertising campaigns on Yahoo can be budgeted and triggered at specific times, targeting peak periods for maximum effect in line with online marketing budgets. Ad testing, such as split testing, allows advertisers to refine their ads and keyword selection to improve the conversion rate of each advertisement. Yahoo pay-per-click advertisements offer on distinct advantage over Google – allowing advertisers longer advertising titles and content so advertisers have a better opportunity to appeal to their target market.
Choose roi.com.au for Yahoo Pay-Per-Click & Search Engine Marketing
roi.com.au are experts at managing pay-per-click advertising campaigns across all the major search engines including Google, Yahoo and Bing. For years we have helped hundreds of Australian businesses to implement and maintain winning paid-search marketing campaigns. Our experience across all the major search engines leaves us well positioned to deliver a definitive pay-per-click marketing campaign.
roi.com.au’s pay-per-click team works in conjunction with our dedicated web design, search engine optimisation (SEO) and copywriting departments to deliver the most comprehensive search engine marketing service in Australia – call us today on 1300 650 274 and let us put your business first!
