Over 60% of Australian’s research online before buying offline, outlining just how important it is to harness your local audience to take advantage of the substantial business growth opportunities on offer.
Google believes local search is so important that they have developed a specific search algorithm using Google Maps called Google Places or Local Listings.
Combining Google Plus with the updates that occurred to Places in February, Google has introduced a new uniform interface called My Business. This update is designed to help local businesses and brands manage their presence, to be found and to connect with customers across the Google Search, Maps and Social platforms.
With the help of Google Places optimisation, you are able get in touch with more local customers for less.
Working hand-in-hand with roi.com.au’s SEO services, Google Places provides Australian businesses competing on a local footing with the chance to instantly feature on Google’s first page.
With over 80% of Australian consumers using the internet, researching businesses online is a growing trend. Gone are the days of blind shopping for products and services – your target customers are constantly searching and informing themselves online and if you don’t feature, you’re falling behind.
With over 80% of Australian consumers using the internet, researching online and buying offline is a growing trend. Take advantage – put your business in local search results.
Research in Australia shows that people research globally, but buy locally.
This means that there is a huge amount of people using Google to search for products and services in their local area. If you’re taking advantage of local SEO, you’ll be open visitors in your locality actively seeking what you sell. Google Place optimisation not only provides lots of traffic, but importantly, qualified buying traffic.
roi.com.au are specialists when it comes to mastering Google Places optimisation. We are able to provide a dynamic approach to your Google Places listing, continually updating in line with the latest industry changes and best-practice techniques.
We were one of the first companies in Australia to adapt to Google Places, providing clients with a great way to target local customers and kick-start their SEO campaign.
Call us on 1300 650 274 today and join the hundreds of Australian companies benefiting from our Local Search Engine Marketing (SEM) expertise.
Results as of August 2013
Please Note that Google Places is a Free Google Product, and the you are under no obligation to have our helpful team setup your account with Google Places.